TTAC Photochop: Mercedes-Benz A-Class
I was reading about Mercedes in the last issue of Auto Motor und Sport. Apparently, the German automaker's learned that the introduction of the A-Class negatively affected their premium brand image (Doh!). Things will be different for the entry-level mini-Merc come 2011. MB will ditch the sandwich platform and modular interior, and aim the newbie at a younger clientèle. With a dynamic silhouette, the new A-Class will appear as a coupe, intended to compete against the BMW 1-Series and the Audi A3 (the current CLC is sort of a C hatchback; bigger and more expensive than the other premium hatches). The cheapest of Merc's new platform is still under debate; MB officials are negotiating with VW, Fiat and BMW for a joint-venture for a cheaper front wheel-drive underpinnings. My rendering puts all that together and adds a dynamic sloped back, descending front window, new grille (seen on latest concepts) and the high-tech headlights we can expect for 2011.