ToMoCo's "$35m Photo Opportunity for the [Australian] Prime Minister"

Toyota recently declared that it would begin building Camry Hybrids in Melbourne, potentially reversing the industry's decades-long decline. The announcement vindicated the Australian government's half-billion dollar initiative to encourage local production of full-sized eco-friendly cars. PM Kevin Rudd and the Victoria provincial government each cut a $35m check to Toyota in return for its promise to build 10k Camry Hybrids per year. Win-win for all concerned, right? And then Toyota Australia spokesman Mike Breen opened his big mouth. Breen told The Australian an inconvenient truth: Toyota would have built Camry hybrids in Melbourne with or without the taxpayer-funded incentives. This prompted howls of outrage from the opposition, claiming the handout "amounts to nothing more than a $35m photo opportunity for the prime minister." Of course, Toyota has since backpedaled, disingenuously demurring that "Toyota's decision to build a hybrid Camry in Australia was based on various business considerations… however, the Governments' support was a critical factor in securing local production." Ford and GM reps are sure to learn the lesson when they meet with Australian Industry Minister Kim Carr this week; there's still $465m in taxpayer dross to be hustled Down Under.