Daily Podcast: Car & Driver Vet Brock Yates To Write for TTAC
Longtime followers of this website know that this is not the first time we've announced that automotive journalist Brock Yates is set to join the TTAC team. Back in the paleolithic era, we cut a deal with the former Car & Driver scribe to pen a weekly column on our readers' behalf. The arrangement went south when we couldn't put enough cash on the proverbial barrel. Now that TTAC is a bigger site– we broke our 500k uniques per month cherry today– I have more confidence that Brock's participation can take us to that place where we can recoup his fee. In other words, we can afford to roll the Yates-shaped dice. Now the last time Brock was TTAC-bound, some of you wondered– OK, sneered at the prospect. There is a school of thought that says Mr. Yates is too Old School for web 2.0land. After speaking with Brock on potential topics for his regular column, I can assure you he's just as full of piss, shit and vinegar as he was back in the day. And he's not a Lutzian recidivist dreaming of big-bore V8s. That said, I have no idea what's going to come from Yates' fevered imagination. I told him TTAC wants 800 words per week on whatever floats his boat. No holds barred. Kick some ass. This he promised to do. Fingers crossed. But at the very least Mr. Yates arrival should help this website's regular writers get some more of the recognition– and readership– they deserve.
More by Robert Farago