Former BMW Economist: German Auto Execs Are Carbon Positive Egomaniacs
Published: August 14th, 2007 Share
Helmut Becker is the former chief economist for BMW and author of " High Noon in the Automotive Industry." Normally, the German uber-beancounter cloaks his intellect in some of the most stolid prose ever offered outside of a text book (e.g. "The endogenous growth of the US automobile market… will remain predetermined exogenously by the macroeconomic / overall general economic conditions"). Speaking to Stern magazine, summarized for us by the just-auto [sub] editorial team, Becker was uncharacteristically brief about German automakers' immediate prospects: "The German manufacturers have gone for faster, heavier and more expensive. We are satisfied with high-end niches and think that we have beaten off all the competition with them." Becker believes the Germans automakers have driven down an evolutionary dead end, as the world turns to cheap, fuel efficient cars. And this they did because of hubris. "There are so many egomaniacs in the German automotive industry, who would sooner put pseudo race cars onto the road than take a leading role in developing new environmentally-friendly technologies."
More by Robert Farago
Published August 14th, 2007 7:46 AM