Ford Prepares to Backpedal on Its Green Dreams

Megan Benoit
by Megan Benoit
ford prepares to backpedal on its green dreams

Yesterday, Ford CEO Alan Mulally announced that Ford would have plug-in hybrids for sale in "five to 10 years." Today, reports that FoMoCo's spinmeisters are touting hydrogen as the fuel of the future. We're talking about Ford, right? The same Ford that backpedaled on their 2005 promise to build 250k hybrids by the end of the [last] decade? The same Ford that "rethought" their 2000 promise to improve SUV fuel economy by 25 percent? The same Ford that promised alternate fuel vehicles for Europe and nowhere else? Naturally, today's round of attention-grabbing was carefully hedged with cunning caveats: hydrogen fuel storage limitations, public concerns, "if all things were perfect," etc. Except Honda already has a running hydrogen fuel concept, slated for production and public consumption in less than three years. Oh dear.

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  • Jaje Jaje on Jul 12, 2007

    They way Fordward is to tout innovation, ground breaking technology, and future triumphs; yet never reach those goals. It's not like the public calls them out - as they are so used to being fleeced on all the other failed promises.

  • Praxis Praxis on Jul 12, 2007
    "let our kids deal with the problem later, much, much later." Hey, it's worked so far for Social Security and the National Debt.
  • N Number N Number on Jul 13, 2007

    Why the push for hydrogen? It consumes far more energy to free hydrogen atoms from other molecules to produce a "fuel" than is produced when hydrogen is burned. Also, if we're so concerned about global warming, why use a "fuel" that produces the most potent greenhouse gas common in nature (water vapor). It sounds easy on paper and rolls off the tounge nicely at press conferences, but acording to popular logic, hydrogen should be less eco-friendly than hydrocarbon fuels.

  • Sherman Lin Sherman Lin on Jul 13, 2007

    Yeah, this is just trying to get publicity. If Ford is still around, they will look pretty stupid when Honda trots out their hydrogen car and Ford will still be a decade away from one.