Ford Prepares to Backpedal on Its Green Dreams
Yesterday, Ford CEO Alan Mulally announced that Ford would have plug-in hybrids for sale in "five to 10 years." Today, Consumeraffairs.com reports that FoMoCo's spinmeisters are touting hydrogen as the fuel of the future. We're talking about Ford, right? The same Ford that backpedaled on their 2005 promise to build 250k hybrids by the end of the [last] decade? The same Ford that "rethought" their 2000 promise to improve SUV fuel economy by 25 percent? The same Ford that promised alternate fuel vehicles for Europe and nowhere else? Naturally, today's round of attention-grabbing was carefully hedged with cunning caveats: hydrogen fuel storage limitations, public concerns, "if all things were perfect," etc. Except Honda already has a running hydrogen fuel concept, slated for production and public consumption in less than three years. Oh dear.