Dunlop: Art or Science?
I'm always amazed at how easily automotive PR folk slip into jargon-laden sound bites. I guess when your work involves something that doesn't appear on civilian radar– "my wife works with tires"– rattling off cool stats and technical terms to a pistonhead journalist must be the default option. Still, I consider it my responsibility to try to get these technological flackmeisters to connect with their product, and us, on a more emotional level. Of course, that only works if they do. Dunlop's Janice Consolacion does.