Dunlop: Art or Science?

Robert Farago
by Robert Farago
dunlop art or science

I'm always amazed at how easily automotive PR folk slip into jargon-laden sound bites. I guess when your work involves something that doesn't appear on civilian radar– "my wife works with tires"– rattling off cool stats and technical terms to a pistonhead journalist must be the default option. Still, I consider it my responsibility to try to get these technological flackmeisters to connect with their product, and us, on a more emotional level. Of course, that only works if they do. Dunlop's Janice Consolacion does.

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  • Redwing Redwing on Jun 16, 2006

    Greetings all.... in the interest of trouble shooting please leave a post if you have difficulties listening to the audio... be sure to note what type of browser you use (click on the "help" and then "about" in your toolbar if you're not sure). Also what type of connection - cable, t1, dial up, dsl. As we progress the best way to identify issues is to have a variety of feedback. Thanks!

  • Camp6ell Camp6ell on Jun 16, 2006

    JC does what?! Connect with the product and us on a more emotional level? Are you kidding. There was next to nothing of substance that came out of her suck. Props for cutting her down early on with her PR-speak, but she seems only able to speak that language. Where was the science (or the art, for that matter)?

  • Robert Farago Robert Farago on Jun 16, 2006

    Hey, admitting you have a problem is the first step to... recognizing you have a problem.

  • Olde_fortran Olde_fortran on Jun 17, 2006

    Well, not to be a rube but I've always been a Pirelli man for the go-fast months- that being said Pirelli's calendars sure connect to me on a whole lotta levels that I'm not hearing from the Dunlop PR flak.