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Henrik Fisker Checks In [Pt. 1]
by
Robert Farago
(IC: employee)
Updated: August 17th, 2006
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Once upon a time, wealthy people didn't just pop down to their local Ferrari dealer, pick-up an Enzo and ask for their change in F430's. They commissioned a coachbuilder to add bespoke sheetmetal, fixtures and fittings to a suitable manufacturer's underpinnings. This trend created some wild ass whips, usually ascribed to the builder who provided the greasy bits. Not only is ex-BMW, ex-Ford designer Henrik Fisker determined to resurrect the whole coachbuilding thing, but the man wants name brand recognition. Well, fair enough. But would you buy a reskinned Merc or Bimmer for north of $300k? Answers on an email please. Or wait for part two, tomorrow.
Robert Farago
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Published May 24th, 2006 8:00 PM
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