Harley-Davidson Hardwires Five-Year Growth Plan

The bikes that made Milwaukee famous, Harley-Davidson, have rolled out Hardwire, their ambitious five-year plan to restore profitability and desirability to The Motor Company.

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  • Dr Mindbender I like the look of the new little hot hatch GV they showed in Orange...it will be interesting to see if they start making larger hybrid drivetrains on their own or find a partner. I looked at Teslas in 2018...EVs don't meet my needs until solid state and prolific recharge in the open desert of SW USA is a reality. Even Porsche expanded their hybrid tech to the flagship, and Kia is all about aping Porsche, perhaps we'll see a T-hybrid in the Genesis lineup???? I always wondered when using a battery to pre-spin a turbocharger would actually work. In general tho, I find the Genesis design language to be quite awful, but I also think the Cayenne is a thing of magnificent beauty...so that balances out I guess. The focus on luxury over performance is where I think they go wrong...but again, Porsche...so I guess my lenses are quite tinted.
  • Slavuta So, Trump was hyperbolic... big deal.
  • Slavuta The question was, "does it make sense for Elon...?" I don't know why people jumped into conclusions in this comment section. My answer is this - if he does it, it makes sense to him. He knows better than any of us here. May be with his donations he can become an ambassador to an important state or secretary of energy, or chief of NASA. This is how America works. Donate $1m - ambassador to Poland, $3m - japan, $5M - Germany, etc. $20,000 could buy you Kenya or something
  • CanadaCraig We should be able to give comments a 'dislike' or 'thumbs down'. We're not 6 years old. I'm sure we cope if someone doesn't 'like' our comment.
  • Dartdude He knows that a Trump economy is a great opportunity to sell more cars (EV,ICE). Compare both terms and Trumps is the winner by a long shot.