Incentivised From the Start: Hyundai Sonata Hybrid Aims to Persuade

In the midsize sedan war, the Hyundai Sonata is like Japanese forces in the Pacific — slowly losing ground as powerful enemies amass an ever larger share of the territory. When faced with the name recognition and brand appeal of the Toyota Camry and Honda Accord, maintaining your position means throwing everything you have into the fight.

Into that battle came the radically restyled 2020 Hyundai Sonata, joined imminently by the Sonata Hybrid — a sedan that gets up to 52 mpg on the combined cycle. Hyundai has apparently decided that money talks, and that the new hybrid will ride into battle waving cash at local townfolk.

Read more
As Midsize Sales Slide, Hyundai Throws the 2018 Sonata Hybrid Into the Price Chopper

Really, what else could Hyundai do? Hybrids aren’t the sole domain of traditional sedans anymore, let alone cars in general, and with green competition on the rise, something needed to be done to sweeten the pot.

The 2018 Sonata Hybrid, arriving roughly a half year after the mid-2017 debut of the refreshed 2018 gas-only model, offers buyers an extra 2 mpg on the highway, but that isn’t enough to fend off competition from the likes of Toyota and Honda (among others). As sales of almost all midsize sedans roll downhill, it’s growing harder and harder to justify a large price premium for green technology. Sonata volume declined 27.7 percent in the U.S. over the first quarter of 2018.

Interested in the new Sonata Hybrid? Put some cash back in your wallet, and try not to think about the Honda Accord Hybrid.

Read more
2018 Hyundai Sonata Hybrid Gets a Possible Mileage Boost; Plug-in Is Just Happy for the New Face

Hold on a minute, you’re thinking — you’re pretty sure you’ve seen this vehicle before. Yes, you have, as the conventional gas-powered 2018 Hyundai Sonata went on sale last summer with a revamped face, tail, and assorted other goodies.

What didn’t launch alongside the refreshed midsize sedan was its hybrid and plug-in hybrid siblings, which soldiered on with a 2017 face until just now. At the Chicago Auto Show Thursday, Hyundai had the distinct pleasure of pulling the wraps off a body already familiar to the buying public, just with different internals. Don’t worry, though, there’s still something new to talk about.

Read more
2016 Chevrolet Malibu Hybrid Priced At $28,645, Nation Furrows Brow

Chevrolet announced this week that its hybridized version of the mid-sized Malibu would start at $28,645 including destination, for a fuel-sipping, 48 city-mpg, long-legged miler with all kinds of good looks.

Those are the facts.

Also true: the Ford Fusion Hybrid is $3,585 less expensive (although it only manages 41 mpg in the city), the Hyundai Sonata Hybrid is $1,810 less expensive (40 mpg city), the Toyota Camry Hybrid is $1,220 less dear (although it manages 43 mpg in the city) — so only the 50-mpg Honda Accord Hybrid starts at a higher price ($1,495 more).

The Malibu Hybrid will be available only in LT trim when it goes on sale in the spring.

Read more
Hyundai Sonata Hybrid Is The Government's Green Car Of Choice

Imports led the majority of the government’s green car purchases last year, with 54 percent of the nearly 1,800 green vehicles purchased by the federal government coming from Hyundai, Toyota, Mitsubishi and Honda. The federal government’s most-purchased hybrid wasn’t a Big Three product either. Instead, it was the Hyundai Sonata Hybrid.

Read more
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.