Paul Grusche

By on October 4, 2009

You VILL learn from your mistakes! (courtesy tuningmag.net)

The BMW 1-series was a bust as was the Audi A3 in America. Sales are in the tank and everyone sits back and wonders why we don’t buy small cars. We buy small cars, just not yours. Heck look at the MINI. Maybe BMW is just not as cool. Oh right, BMWs are way cool and they own MINI. Maybe it was the Euro against the dollar, price walk ups from the 1-series/A3 to the 3 or A4 respectively, true mileage gains, looks . . . I don’t know. Or maybe these manufacturers are looking through beer goggles. Let me break it down for you like a fraction through flip flops and tip tops. First some flops . . .

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By on September 6, 2009

Victor Muller stands about six foot four, with dashing gray hair and glasses. He exudes the energy of a kid after five bags of Pop Rocks. Why shouldn’t he? Muller’s the co-founder of Spyker, one of the sexiest car companies to hit the scene since Lamborghini launched the Miura. Never mind that many collectors consider Spyker’s first gen cars beautifully crafted automobiles with all the chassis rigidity of a tin can. Spyker is the very definition of a boutique automaker, including the fact that they haven’t show a profit for nine years. If you want old school supercar exclusivity, Muller’s your man.

By on August 24, 2009

While at Concorso Italiano Friday, August 14th, a couple of eBay account reps were walking around asking opinions of their motor auction service. eBay was a sponsor of the event so it made sense to be doing market research. They’re walking my way . . . a little closer . . . I scootch conveniently into their path . . . . Hi, how are you? We are from eBay Motors and are asking people about our auction service. Do you use it to sell cars and parts? Where do I begin? It has lost all its luster for selling cars for me and I’ve really tried a range of different scenarios from reserve to no reserve, to Buy it Now, to having the vehicle inspected, etc. These are the reasons I’m not using it anymore.
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By on August 11, 2009

BMWs are my weakness. My first car was a 1974 2002 burgundy over tan five-speed with a sunroof. At the time, it was twelve years shy of being a new model and cost all of $1000 bucks. Yet ask any high school girl what kind of car I drove and they all knew three letters. They were clueless to the many stranded push starts I experienced. Since the carburetors needed rebuilding, I’d kill the battery before it would run. Girls were also impervious to the rust and completely unable to fathom 140,000 miles on the clock. All this taught me one thing, park on a hill and find a good mechanic.

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By on August 7, 2009

If the Porsche Turbo looked any the same as the 1976 model unleashed 33 years ago, I’d be fine with it. But that’s silly. While you go through life things get old. They need to be refreshed and eventually get redesigned. It’s a natural evolution, just look at your own hair. In the car business, people stop buying old product when there’s no buzz. If there’s no buzz [Ed: buzz cut?], the products eventually perceived as played. Then, eventually, it peters out. Hence Porsche going back to the salon for the seventh generation 911 Turbo.

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By on August 6, 2009

Suzuki has been slapped around in the U.S. market for years. I mean, how long did it take for them to settle the Samurai rollover suit with Consumer Reports? Eight years. Damn that moose test. Yet seppuku has never been an option for Suzuki. To the contrary, they have decided to move the vehicle line upscale. Introducing the all-new Kashi bar. I mean the all-new Kizashi car. At least it’s all new for this market. The Kizashi has been the number one selling car for five years in a row in Japan, according to their microsite.

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By on August 5, 2009

The Pebble Beach Concorso Italiano is promoting the fact that they will assemble a world record number of Ferrari 288 GTOs (more than 12). It got me thinking: what happened to the good ol’ days of driving fast for no good reason to set a Guinness world record? Or for that matter driving fast after having a few Guinnesses. Don’t answer the latter, I think I know the answer to that one. Whoo, whoooooo. That’s me making siren noises. Anyway, here’s the correct answer.

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