By on December 4, 2019

News arrived in our inboxes this morning of yet another death in the automotive family. The Buick Regal TourX, aged just three model years, was pronounced dead today, victim of insatiable consumer thirst for crossovers and SUVs. It leaves to mourn many dozens of wagon-lovers across the nation.

In a classic case of calling the locksmith after the equines have departed, let’s look at what a base model Regal TourX would have provided wagon customers.

Absent of an entry-level trim like Essential or Elemental, the base Regal TourX was simply called that — TourX. It’s MSRP just slid under the thirty grand mark, stickering at $29,370 absent of delivery fees and any dealer rebates. Under the hood was a 2.0L turbo, a mill of familiar displacement but cranking out a not inconsiderable 250 horsepower. Torque was near-as-makes-no-difference 300lb.-ft of twist. Paired to an eight-speed automatic, it avoided the indignity of being lashed to any sort of wretched CVT. All-wheel drive was standard equipment, a huge plus for those of us living in parts of the country where what misery falls from the sky is not to be believed.

Its 7-inch infotainment screen is on the small side for 2020, compared with many competitors who offer more than eight inches (that sounds dirty — phrasing, Matt). Cloth seats were of the manual variety, as was the tilt/telescope adjustments for the steering wheel. The latter is to be expected in the sub-$30k bracket but surely The General could have found some power seats for the thing. USB ports abounded and dual zone climate control kept warring factions in the front row of seats happy. Or at least in a hastily called truce.

From the outside, this entry-level TourX didn’t look like a base car, festooned with 18-inch aluminium wheels, natty fog lamps, and LED tails. In keeping with the AWD theme, those sideview mirrors are heated. As is GM’s infuriating practice, all the good colors are reserved for fancy-pants models, leaving this base car with a choice of just white, black, or silver. Would it kill ya to offer Rioja Red across the board, Buick? Further inflaming this author, only Summit White is offered gratis. The other two are $495 options.

 

As of this writing, there is a $5,500 cheque on the hood of 2019 models and you can bet there is plenty more cash hiding in various dealer incentives and holdbacks. As for the 2020 model year, there will surely be similar notes available in short order now that GM has pulled the plug on this handsome wagon.

[Images: General Motors]

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40 Comments on “Ace of Base: Buick Regal TourX...”


  • avatar
    dukeisduke

    I’ve never even seen one of these, but I saw a Porsche 918 the other day (okay, it was under a car cover, in the showroom of a high-end body shop, along with two Aston Martin DB5s).

  • avatar
    PrincipalDan

    Regal TourX Preferred package (push button start along with remote start) , Sights and Sounds (upgraded adaptive headlights and BOSE stereo), Driver Confidence 1 (gives power driver’s seat with lumbar along with blind-spot detection)

    That’s the MINIMUM that I would expect anyone who actually likes the car to accept.

    MSRP a shade under $36K, any self-respecting dealer will sell it for the MSRP of the base car or less than that.

    • 0 avatar
      ToolGuy

      I like your option package suggestions very much.

      Current impression (need to see one of these in person, might take a look in ~5 years at a used one) – this vehicle loses me with the roofline past the B pillar. To me a wagon should be functional, and my perception is that this is compromised here – but I’ll keep an open mind.

      [General observation: I assume that the rear bumper fascia is plastic – it extends wayyy up and forward (that pie slice northeast of the rear wheel). Combined with the roofline and the shape of the rear door, this results in what must be the most bizarre metal panel rear “fender” (using the term loosely) I’ve ever seen. Look at it from the rear 3/4 view. Compare and contrast with an old Volvo.]

      • 0 avatar
        PrincipalDan

        Weird factoid. The wagon is actually a couple of inches longer than the Sportback version on the same wheelbase. There are a few members of the Regal forum who bought Sportback models because the TourX would not fit in their garage.

        Cargo area with seats up is a bit under 40 cubic ft, with the seats down it is very close to 70 cubic ft.

        There are people who complain about the quality of the interior materials. For the MSRP I do think the material quality is a small issue. But for the TRANSACTION PRICE it’s an easy buy.

        Some have sat in examples with poor fit and finish inside. I have had no such issues, all my panels line up.

        I’ve got a Roija Red example with maximum window tint all the way around. Darker colors hide the body panel lines but that is true for any car.

        I think it’s sexy.

    • 0 avatar
      Daniel J

      I was looking at an Essence trim ( seems the only way to get LED lights around here) with the drivers confidence package. A year ago dealerships were putting prices of 40K on the window and then coming down to about 36-37K. I could never get them to budge. My Mazda 6 GTR was 31.5 and had everything the TourX (regular Regal for that matter) and more for much less.

      I mean, a Buick base model didn’t have LED head lights in 2018. I couldn’t believe that.

      • 0 avatar
        PrincipalDan

        Trims were Base, Preferred, and Essence. The trim mix on dealer lots seemed very regional by what I’ve seen on the forms and what I saw in inventory while I was looking.

        Here in NM and AZ the mix was heavy on Preferred models and most of them were LOADED so that they all had the adaptive headlights (which are AWESOME BTW, best I’ve ever had) and BOSE Stereo.

        As an example though in Las Vegas area it seemed that all in stock models were Essence and loaded so that the MSRP was bit over 40K.

        The only truly base models seemed to show up at Buick dealers who didn’t have a Chevy dealer around for miles and wanted to make sure ma and pa had something under 30K to buy for when they traded in their 1994 Century.

        And yes option packages were kinda weird but part of that was because it wasn’t really a Buick. It was a way to keep the Russelsheim plant humming while cranking out the German equivalent of a Chevy (Opel).

        When my Dad finally saw it he was surprised that the power liftgate wasn’t standard. “It’s a Buick, isn’t it?!?!”

    • 0 avatar
      NormSV650

      With only 10 base model TourX’s on cars dot com the Prefwrred is the way to go. You’ll get remote start and a bunch of other goodies. The discounted price of $24K is the sweet spot for 2.0T with torque vectoring AWD and 4-year warranty.

  • avatar
    Hummer

    It infuriates me GM brought this over but failed to bring the Holden commodore Wagon over in Zeta platform RWD goodness.

    • 0 avatar
      FreedMike

      Good lord, how many times does this “but…Zeta” whine need to be trotted out? GM gave consumers two chances to buy these cars, and got flipped off for its’ trouble both times. So much for Zeta.

      Let it go, fer chrissakes.

      • 0 avatar
        Hummer

        Seems the car in this article is no different in that regard, by the way how’s the Alpha platform doing? Point is GM actually built a good vehicle that was appealing to the general pop and enthusiasts, yet we got the abridged version.

        • 0 avatar
          FreedMike

          LOL…the Zeta cars were so appealing to consumers that both failed – miserably. Alpha has pretty much failed miserably too. What, a wagon version would have turned it around? Ask Dodge if that would have worked.

          (cough…Magnum)

          I liked the G8 and SS too. Buyers didn’t take to them. Sucks, but that’s how it goes. Move on.

          • 0 avatar
            dal20402

            Zeta built in Australia was just too expensive for US consumers. GM couldn’t make a profit from it except at prices over $40k where it was competing with luxury badges.

            GM decided that cheaper Zeta wouldn’t sell well enough to justify the expense of tooling a North American plant to build it.

            Given the continuous decline in Charger/300 sales I expect they were right.

          • 0 avatar
            NTGD

            I don’t the Zeta deserves to get dumped on, the G8 in particular. It barely had 2 whole model years before Pontiac as a whole got dumped. The SS was never going to catch on an expensive minimally advertised sleeper in a declining segment. If Pontiac hadn’t died the G8 might’ve actually been able to get some sales over time but oh well.

      • 0 avatar
        ajla

        The Zeta platform was relatively successful in the US. The 5th gen Camaro gave that car sustained sales numbers it had not seen since the late 1980s and when tweaked & called “Sigma II” it underpinned the 2nd gen CTS.

        The Austrilan rebadge sedans didn’t sell well (although their resale is insane) but I don’t think GM needed to start a cash bonfire to create the Alpha and Omega platforms (and destroy the CTS’s model equity) when the Zeta was still perfectly serviceable.

        • 0 avatar
          FreedMike

          Yeah, used G8s go for silly money. It was a good car, just introduced at the wrong time with the wrong badge. I also think it was too generic-looking – a big piece of the 300/Charger’s success story is the “in your face” styling.

    • 0 avatar
      cprescott

      Hummer, that makes no sense – we all know how well (sarcasm) repatriated Holden products have sold here in the States.

  • avatar
    readallover

    I am going to go out on a limb and guess that they would have sold a lot more of these if dealers had any of them in stock instead of the `in transit` I would see on their website.

  • avatar
    FreedMike

    It’s not like there isn’t a market for a car like this – plenty of folks buy Outbacks. The TourX is far better looking, and probably performs far better, but I’ve never even seen an advertisement for this car (or the Regal, for that matter). GM never let the buying public know it even existed.

    GM didn’t mean for this car to succeed, folks…plain and simple. My guess is it was playing out some kind of string in regards to PSA. Pour one out.

    And cheers to Dan for buying one.

    • 0 avatar
      Slocum

      With just 5.8 inches of ground clearance (vs 8.7 for the Subaru which is a huge difference), the TourX was never really an Outback competitor — no offroad chops at all. When other companies set out to make an Outback competitor, why don’t they actually do it (as opposed to just slapping on some body cladding)?

      • 0 avatar
        PrincipalDan

        On the forums the people who bought them didn’t want an Outback, they wanted a Legacy GT wagon. Several of the members owned Legacy GT wagons OR Audis in the past (got tired of Audi maintenance.)

        The cladding was IMHO some sad attempt to appease the bean counters and executives who don’t know any better.

        I honestly think sales would have been the same as a Sportwagon and it would have been more honest to delete the cladding and drop the ride height about an inch.

      • 0 avatar
        FreedMike

        People off-road new Outbacks? Darn, I had no idea Whole Foods parking lots were so rugged. You learn something new every day.

      • 0 avatar
        NormSV650

        Gm makes it money on SUVs so why would they let you pay $25K for a jacked wagon when a $35K SUV is sitting on their lot?

  • avatar
    cprescott

    I have long learned that when someone talks about a car and names the platform it is built off of, they really know jack about the car itself.

  • avatar

    I do not see why $29000 is too expensive for that car. Ford Fusion costs the same if not more with 2.0L Ecoboost. Fusion is the real competitor for that car , in Europe at least. It is as luxury as Fusion or Acura TSX. MKZ and Lexus ES cost more e.g.

    The problem for me with this car was that there was no inventory in local dealerships in SF Bay area. When I was looking for new car I did not even bother with Regal because there was nothing to choose from and beside that I never was a fan of Opel and that “Opelness” aura was always hanging over Regals for me.

  • avatar
    downunder

    It’s interesting that you quote $495 USD for “special” paints. This must be one of those “pluck-a-number” from the air things because in Australia, almost every manufacturer uses the same number, $495 AUD! That said, it means that we down here get cheaper paint than the US at current conversion rates. Cheaper paints, more expensive cars, it’s a balanced diet.

  • avatar
    craiger

    I can identify nearly any car in seconds, and I’ve never seen one of these. In all honesty, I didn’t even know Buick offered the wagon until I read this piece.

    Why didn’t people buy this nice AWD wagon? This obsession with S/CUVs drives me nuts.

    FFS, in the 80s I drove 3rd gen Camaros around New England in the winter.

    • 0 avatar
      CobraJet

      I have seen exactly one of these. It was this color and was parked in the service drive at our local Buick dealer where I bought my Lacrosse. It was being prepped for delivery to a customer. It appeared quite long and sleek. I really liked the look of the exterior as well as the interior.

      This dealer moves tons of GMC vehicles and reportedly was the nations largest seller of Buick Encores. They had row after row of Encores in every color in the catalog. But I never saw any TourX in inventory. .

  • avatar
    MKizzy

    The Tour X was a looker but it was Buick’s unwanted stepchild: under-advertised, under-stocked by dealers, under-optioned in lower/middle trim levels, and required premium gas to move.

    Maybe Ford will do a better job with its is future Fusion “lifted wagon” and actually seriously try to compete with the Outback.

  • avatar
    Bobby

    They never advertised the damn thing.
    Here in New England Subaru heavily promotes the Outback and its supposed ruggedness for the climate and terrain; never seen any promotion of the Regal Tourx however. I guarantee that if you asked 50 random Outback shoppers if they ever heard of the Tour X, probably 90+% would tell you “no.”

  • avatar
    kcflyer

    I was seriously interested in buying one of these. My local small town dealer has had 3 or 4 on their lot for years. But the front seats were horribly uncomfortable for me. I can’t explain it. I never bothered to test drive the car. Just sitting in it for a few minutes made me uncomfortable. Weird. I’m just over six feet tall and weigh about 180. I have never had a similar experience in any other car truck or SUV. Heck, I’m even reasonably comfortable in my NB miata.

  • avatar
    tallguy130

    I like this thing and tried to talk it up to the wife as a good kid hauling replacement to her car. Her response as someone who really doesn’t know or care about cars was telling.
    First when she found out it was a GM product she wouldn’t consider it. That’s how much a reputations hole they are in. Flat out, to her they make crap, and wouldn’t hear anything else. (We have owned a few GM cars and apparently she remembers the stove is hot)
    Second, couldn’t get into having a wagon despite it being more functional then most CUV/SUVs. For whatever reason the idea was crazy to her.
    Feel like she is representative of most of the car buying public that is not posting on car sites. It’s probably a pretty good car at a good price that just never had a chance for the reasons above. Sad really.

  • avatar
    MoparRocker74

    I actually did buy one of these a few years back: a one-owner bright red Sebring LXi with the 3.0 V6 and a manual. It was a smokin deal, I had been batting around the idea of a second car easier on gas than my RumbleBee and it was hard enough to find an example of this car in Dodge branding equipped like this…a Chrysler set up this way HAD to be a unicorn. What it REALLY was…a sheep in wolf’s clothing. A low slung, bright red 2-door with manual trans and the most you could get under the hood…sounds like a blast, right? Turns out this was probably the most sensible car I’ve ever owned, essentially being a 3-gen Eclipse which in turn is a sawed off Mitsubishi Galant. Sure it was no slouch but nothing special. With an automatic this car as a coupe would be completely pointless. But in fairness it was a ‘good car’ if entirely too well behaved for my liking. There’s damn good reason why these faded away with nary a whimper as the Challenger came crashing in and claiming buyers, relevant 10 years later. Which is exactly what my Sebring got traded for less than a year after I picked it up. If I sound harsh on what’s a decent car, well this and other fwd coupes pass muster just fine as imports. But it’s NOT what I want from the D3.

    Id rather not burn ANY 2-door, as if it’s not a sedan, cuv, or minivan then it’s at least a little interesting. I guess drive the cougar and burn the Alero…the related Grand Am is more my style anyway.

  • avatar
    28-Cars-Later

    Buy: Despite Orange Death and N-body being garbage, 60V6 will run for longer than you’d need it too so she’s a keeper.
    Drive: DSM at its finest. Sort of.
    Burn: “Mercury” Cougar.

  • avatar
    Dave M.

    I never expected these to steal Outback sales. These were built for Buick buyers who wanted more capacity than a sedan. Buick has a semi-presence here in Houston, and I’ve seen 2 on the roads. Probably sold better in the midwestern states.

  • avatar
    mjg82

    I’ll be bitter for a long time that the TourX didn’t come to Canada. I can say with 100% certainty I would have one in my driveway. I mean Canada, wagons do okay up here. This decision makes no sense. We were also robbed of the Acura TSX wagon back in the day.

    I get the cynicism about this car completely. Wanting one was a mix of practicality and lack of regard for financial return/orphan status on the horizon. I have a ’95 Roadmaster Estate and an Optima SX. Maintaining two vehicles has become a burden, insuring two cars sucks when the premium for the additional car is so high, considering I’m single and live alone therefore both cars are never in use at the same time, and I rack up maybe 12,000km per year total (less than 8,000 miles).

    This TourX would have been my 4th Buick, my second Regal, and a perfect car to replace my RMW and Optima to go back to one car. I adore my RMW but after 5 years I got out of it what I wanted to, and it’s time for it to find it’s next owner.

  • avatar
    krhodes1

    Mandatory AWD ensures I have zero interest in it. I have zero use for more than two driven wheels on a vehicle that will never go offroad. Even in Maine.

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