A Broughamic Treasury of Chrysler New Yorker Commercials
The Chrysler New Yorker went through many variations during the television era, from Warsaw Pact-crushing expression of capitalist triumph to Slant-Six-powered Dodge Diplomat sibling to snazzy-looking LH. Along the way, Chrysler’s marketers created a series of TV ads that now tell the Thirty Years of New Yorker story. Let’s check out a sampling of those ads.
1965: 18 feet of comfort. Two tons of security.
1969: The possible dream.
1973: Just like the Apollo Lunar Module, complete with digital clock!
1976: According to Jack Jones, “Torsion quiet ride, comfort as you drive.”
1977: Jack Jones is back. “Gleaming luxury. All a car can be.”
1983: Ricardo Montalban says it’s the most technologically advanced Chrysler ever built.
1984: Where an electronic cockpit helps keep you secure. Where you sit in the lap of luxury.
1985: Señor Montalban, en México, dice “Silencioso y civilizado.”
Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Hagerty and The Truth About Cars.
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Chrysler driveability was fine once you removed the lean burn distributor from the 76 -78 models. The engines were just as rugged as the 727 transmission. Much more rugged than the buick engines, which were grenades with their poorly designed oiling system. The New Yorker was about in the same price range as an Electra, the Imperial was in Cadillac's range. When they dropped the Imperial nameplate in 76 they stuck the New Yorker nameplate on the Imperial body.
I had a '69 New Yorker when I was younger. I really liked that car; the seats were tapestry and it didn't give many problems at all. The 440 Magnum was sufficient to all purposes and the ride was so very smooth. I still remember the button on the floor next to the dimmer switch that changed stations on the radio. The climate control worked great; it'd do 90 on the freeway with ease and grace. I also remember its size - that thing was huge. Parking structures with spiral ramps were problematic (don't ask) and it burned gas with gusto; it had a huge 32 gallon fuel tank and it wasn't hard to empty it in a night's cruising. This wasn't too bad in the days of $0.30 gas, but those days are long behind us. Somebody expressed a desire for one of these above. If the idea of spending well over $100 at the gas station and having that only last a day or two is OK with you, then find the best example you can and you'll love it. PS: those slab sides collect parking nicks at an impressive rate.