Want To See The New Mazda6? Go To Moscow

Bertel Schmitt
by Bertel Schmitt

Mazda released first pictures and a teaser video of its brand-new Mazda 6, known in Japan as the Atenza. According to Automotive News [sub], the car will arrive stateside early next year as a 2014 model, equipped with a 2.5 liter Skyactiv engine. If you want to see and touch the car now, you have to go to Russia.

Mazda shows the 2014 Mazda6 at the 2012 Moscow Motor Show, which begins August 29 and runs through September 9, 2012.

The new Mazda6 will have the full complement of Mazda’s Skyactiv, its sheet metal is styled according to what Mazda calls the Kodo – Soul of Motion design language. It will also be the first Mazda with Mazda’s brake energy regeneration system, i-ELOOP.

While Americans get a beefier 2.5 liter engine, Russians will have to make do with a direct-injection Skyactiv-G 2.0 gasoline engine, mated to a six-speed automatic transmission. Automotine News says the U.S. version comes with a stick. More details will be revealed at a press conference on August 29, 2012 in Moscow.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Icemilkcoffee Icemilkcoffee on Jul 25, 2012

    I wonder why they don't put a 2.0 base engine in there. Maybe they want to create some distance between the gas version and the diesel version? Nobody would buy the diesel if the gas version can also get an EPA rated 40mpg (the EPA rating is too optimistic for gas engines and too passemistic for diesels)

  • Mr_muttonchops Mr_muttonchops on Jul 25, 2012

    I really like this new styling direction. It seems like a direct continuation of the Mazda design language from a few years ago, before they went with the ridiculous happy face, and feels like this should have been the design all along.

  • Normie Khan, apprised of the promotion: "Ah.. Admiral Obvious.."
  • Jalop1991 so, the same management team that came up with the CR-Z assigned themselves to this project. Got it.
  • MaintenanceCosts Nobody would be upset about this at all if Honda had branded it "Civic Coupe." But it wouldn't have as much buzz either. My guess is that the Prelude branding will drive an initial shot of sales but in the long term the Civic Coupe name would have been the better choice.Also: I'm expecting that the usual testers with their usual methods will get a roughly 6.5s 0-60 out of this car. There's just no way that 200 hp + roughly 3200 lbs. gets you a 9s 0-60.
  • Oberkanone Sunroof on every previous Prelude. Until now.
  • Dave M. List of sporty 2-door hybrids:[list=1][*]Honda Prelude[/*][*]Nothing[/*][/list=1]It's a niche target crowd but it'll sell if Honda is realistic about market size and price for this.
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