Leaf's Grandfather

Bertel Schmitt
by Bertel Schmitt

While strolling around in Nissan’s Tech Center, looking for secret cars, I lucked into this: Nissan’s first EV. Along with its Chief Engineer. Both retired.

After World War II, oil was very scarce in Japan, but electricity was plentiful. The Japanese government did the same certain governments do today: It promoted the manufacture of electric vehicles. Shepherded by Chief Engineer Tanaka-san, the “Tama” was built in 1947.

A big battery gave it a cruising range of 96.3km and a top speed of 35.2km/h. The Tama was used as a taxi and in similar roles until 1950.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

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  • Wmba Wmba on Feb 27, 2012

    Man will discover a decent battery for the EV at the same time the species discovers the cure for the common cold.

  • Ryoku75 Ryoku75 on Feb 28, 2012

    How did their styling go from this to the Juke?

  • Arthur Dailey My heart says 'yes'. But my wallet says 'no'.Hoping that whoever does buy it has nothing but good luck with it.
  • ToolGuy™ Not a real Subaru.Rule #1 for automakers: Know yourself, know your customer.
  • Ajla "The T8 powertrain pairs a turbocharged and supercharged inline four-cylinder engine with hybrid assistance" I'm pretty sure Volvo dropped the supercharger from this a few years ago.
  • ToolGuy™ Which is a better deal: this, or a WAZER waterjet cutter?
  • ToolGuy™ I remember that time the Detroit Lions went to the Super Bowl and had all those beautiful Ford Motor Company vehicles.... oh wait you said movies not television.
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