No More GM Mills For Suzuki

Bertel Schmitt
by Bertel Schmitt

Suzuki is saying sayonara to plans of hybrid and V6 equipped versions of their new Kizashi sedan. It’s not that they are against those mills. They just don’t like the company that makes them. That company is GM.

Automotive News [sub] points out that “those versions were meant to use technology borrowed from General Motors.” Just in case anybody had forgotten it, AN reminds its readers that GM sold its 20 percent stake in Suzuki in 2008. In December, Volkswagen agreed to become Suzuki’s biggest shareholder by taking a 19.9 percent stake.

Canceling the Kizashi Hybrid and Kizashi V-6 didn’t come easy to Suzuki. If you have a mid-sized sedan, you better have a V6, or a hybrid, or preferably both. Suzuki’s new beau to the rescue.

Suzuki has dispatched a team of engineers to Wolfsburg, to go over VW’s offerings. “We would be happy with a small V6 or a turbo-four,” said Steve Younan, director of product planning at American Suzuki. VW has a dizzying array of V6, and turbo everything engines. Both in their gasoline and diesel variants. How about a blown 3.0 V6 24v TFSI, good for 329 bhp? That would be nice in a Suzuki. Younan says that “the Kizashi suspension is not at its limit. We are trying to be an affordable performance brand.” The guys in Wolfsburg will set you right up.

VW’s hybrid offerings are nothing to write home about (they are working on it,) hence Younan won’t even mention them.

Instead, Younan is driving a hard bargain with his new stockholders in Deutschland: “We are looking at VW’s cost structure and their offerings. We want to keep our cars reachable to mere mortals.” Come on, Steve, this is Volkswagen, the People’s Car Factory, you think they’ll overcharge you?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • James Mackintosh James Mackintosh on Mar 31, 2010

    how about porting the 3.2L VR6 into the Kizashi? Or maybe just turbocharging that 2.4L motor? It's not like the Kizashi REALLY needs a heavy V6 over the nose.

  • Willman Willman on Mar 31, 2010

    Whew! Thank GOD! Smart Suzuki. They got away from that unreliable GM crap for ... Wait; who?

    • Russycle Russycle on Mar 31, 2010

      2nd comment I've seen on TTAC today that made me laugh. The blogs are good, but the comments keep me coming back. Best and brightest indeed!

  • Rrp138519787 If Jeep wanted to re-introduce the Wagoneer name, they just should have named the Grand Cherokee L the Wagoneer instead, and done a little bit more styling differentiation. They could have done a super deluxe version as the Grand Wagoneer. But all Wagoneers would have been the three row version as the primary product differentiation. And would cause less confusion for consumers overall.
  • D The only people who have TDS, which I assume is Trump Derangement Syndrome, are the MAGOTS who have been brainwashed to love him. They Know Not What They Do.
  • The Oracle The updated Model Y beat this copy to market.
  • ToolGuy™ I respect what the seller is doing, but this vehicle is not for me. (Seller doesn't care, has two people lined up already.)
  • SCE to AUX How well does the rear camera work in the rain and snow?
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