Honda Accelerates its EV Strategy with the Launch of the Ye Series
Honda has introduced the Ye Series, a new collection of electric vehicles tailored for the Chinese market, with the debut of three models: the Ye P7, Ye S7, and the Ye GT CONCEPT at the Beijing International Automotive Exhibition. The series, which will see six models released by 2027, is part of Honda's strategy to enhance its EV lineup in China, featuring vehicles designed around the joy of driving and equipped with innovative technologies such as AI-powered assistance and a dedicated EV platform developed locally.
The Ye Series is a key element in Honda's commitment to achieving carbon neutrality by 2050. With plans to make EVs account for all its car sales in China by 2035, Honda is pushing forward with advanced designs like the Ye GT CONCEPT, which offers a race car-like driving experience and features such as a far-focus display for immersive passenger entertainment.
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