Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part VI)

Corey Lewis
by Corey Lewis

As we learned in our last installment, when the second generation Eldorado debuted in 1954 it was repositioned at Cadillac. No longer was it an ultra expensive and largely hand-built conveyance for a select few who could afford it. Rather it appeared as a sort of premium trim package on top of the company’s bread and butter Series 62. No unique body panels, no special interior design, no single-model windshield. Was there much left to differentiate Eldorado from its sibling?


Though Cadillac’s lineup wore sleeker bodywork in 1954 and all models were new, they continued on the same platforms used in 1953. That meant the Series 62, Eldorado, and Sixty Special all used the same C-body chassis. Stretched for 1954, all examples of the Series 62 had a 129-inch wheelbase, compared to 126 inches the previous year. As before, Eldorado matched its wheelbase to the Series 62.

In their debut year, new third-gen Series 62 models were 223.4 inches long in two-door guise, or 216.4 inches as a four-door. The longer, lower trend was evident immediately as the sleek new Series 62 cars gained almost three inches in length with two doors, and just under an inch as four-doors. Overall height dropped from 62.7 inches in 1953 to 62.0 in 1954, and though the Eldorado of 1953 was notably lower in overall height than its more common sibling, that distinction did not carry through to 1954. The only area where the 1954 Series 62 and Eldorado shrunk was width: An 80.1-inch width of 1953 was reduced to 79.6 inches in 1954.


The extra length and trim changes meant roughly 100 pounds of extra weight across the board. Series 62 models weighed between 4,500 to 5,100 pounds depending upon body style and trim. The Eldorado of 1953 weighed an even 5,000 pounds in any guise given its very limited options, but in 1954 its heft ranged between 4,900 and 5,100 pounds.


The Monobloc 346 cubic inch (5.7L) V8 bowed out after 1953, which left the Series 62 and Eldorado powered only by the 331 OHV V8 from 1954 to 1955. In 1956 a new OHV (overhead valve) V8 debuted that was larger and more powerful than the 331. The 365 cubic inch (6.0L) engine directly replaced the 331 in the Series 62 and Eldorado of 1956. 

The 331 was the first Cadillac OHV developed, and debuted in 1949 across the Cadillac lineup. Rated at 210 gross horsepower (160 net), the 331 continued unchanged through its final usage. But change to a new engine was needed: With quite a bit of heft to move and a four-speed automatic, Popular Mechanics found the 1954 Series 62 and Eldorado managed 60 miles per hour in 17.3 seconds. How luxurious!


The 365 was created by increasing the 331’s bore to 4 inches, while keeping the stroke the same 35⁄8”. 1956 Series 62s equipped with the 365 could be fitted with a single 4-barrel carburetor, which meant the engine produced 285 gross horsepower. The Eldorado had dual 4-barrel carbs as standard, which meant a more impressive 305 horsepower figure. 

Worth noting, the dual-carb version of the 365 was available in Series 62 and other Cadillac models. The 365 improved acceleration drastically, and when the Series 62 was tested again in 1956 the 0-60 time dropped to a much more respectable 12 seconds flat. In exchange for those 285 horsepower the engine managed 8.3 miles per gallon.


Carried over from the prior generation Series 62 and Eldorado was the four-speed Hydra-Matic automatic transmission. Previously an option on Series 62 but standard on Eldorado, in 1954 it became the only transmission choice available. American transmission tastes were already changing, and a three-speed manual in a luxury car of the Fifties did not have a high take rate.


The 1954 Series 62 and Eldorado were an early example of power equipment and technology becoming expected as standard on luxury cars. While in 1953 the heater was optional even on Cadillac models (except Eldorado), things began to change circa 1954. Series 62 gained new whiz-bang features like automatic windshield washers, a 12-volt electrical system, and power steering. Drivers were reminded their parking brake was on via a new light on the dash. 

Features still separated as optional extras were power windows, power steering, seats, and automatic headlamp dimming. Still reserved for the wealthy was that most expensive luxury option, air conditioning. GM purchased a Frigidaire system that was self-contained for use in Cadillacs. The system was fitted by the dealer upon customer request.


In addition to developments in the appearance of Series 62 and Eldorado each model year, there were new features added as standard. For 1955 tubeless tires became a standard feature. And safety was enhanced generally via new reversing lamps and turn signals fitted as standard equipment. In 1956 power steering moved from optional to standard. 

The annual visual changes and additions to the standard equipment helped to push Cadillac’s sales to new heights, particularly for the Series 62 model range. In particular to the Eldorado, at the end of its run an exciting new hardtop version debuted: the Eldorado Seville. While the Seville name turned out to be very long-lived, so did a new top trim of the convertible called Eldorado Biarritz.

In our next installment we’ll review the initial exterior styling of the Eldorado that appeared in 1954. We’ll check it out in context to the unique styling of the 1953 Eldorado, and highlight the differences between Eldorado and the very similar Series 62 convertible.


[Images: GM]


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Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • THX1136 THX1136 on Sep 21, 2023

    Corey: Typo perhaps - "The only area where the 1954 Series 62 and Eldorado shrunk was width: An 80.1-inch height of 1953 was reduced to 79.6 inches in 1954."



  • Inside Looking Out Inside Looking Out on Sep 23, 2023

    "And safety was enhanced generally via new reversing lamps and turn signals fitted as standard equipment."


    Did not get it, turn signals were optional in 1954?

    • Corey Lewis Corey Lewis on Sep 24, 2023

      According to a forum:


      Turn signals became standard on passenger cars in 1953 - although it was still listed as option # 101. You could not buy one without that option. It continued to be an option up to 1956. In Canada at least the 1953 could be purchased with no directionals. 1940 was the first year they were offered as an accessory.

      The 1960 truck data book still lists an accessory number for directionals so it wasn't standard at that point.

      ---


      Turn signals weren't mandated in the US until 1968.


  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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