Buy/Drive/Burn: Ace of Base A-Bodies From 1979

Corey Lewis
by Corey Lewis

After our most recent Rare Rides post, your author perused The Big List of BDB Ideas and discovered a suggestion commenter Sgeffe made many moons ago. He suggested the most basic coupe A-bodies on offer in 1979. Feeling cheap? Let’s get weird.

Buick Century

Buick’s Century nameplate dated back to 1936, and the model entered its fourth generation in 1978. New that year, Buick applied the Century name to all its midsize offerings save for its standard-roof coupe, which was called Regal. The most basic engine was the 3.2-liter Buick V6 (196 cubic inches), paired with a three-speed manual. Basic Century customers longed for the Century Turbo Coupe, on offer only for 1979 and 1980. It was powered by a turbocharged Buick 3.8-liter V6.

Chevrolet Malibu

The Malibu was a brand new entry into the mid-size market for 1964, as it appeared as an upper-level trim of the Chevelle. Throughout the next two generations, until 1977, Malibu was constrained to a Chevelle trim. 1978 saw the name become a full-fledged model, as Chevelle was discontinued. Chevrolet held off on a fastback Malibu coupe, opting instead for a more traditional formal roof. Malibu saw the debut of a new family of 90° V6 Chevrolet engines, the most basic of which was the 3.3-liter, 200 cubic inch version. It sent 95 horsepower through the three-speed. The desirable coupe was the Classic trim, where the Chevrolet 350 V8 was available to complement the standard vinyl roof.

Oldsmobile Cutlass Salon

In production since 1961, the Cutlass Salon heralded the fifth generation of Cutlass, and it was the last instance where all Cutlass offerings were rear-drive in nature. General Motors placed much stock in the Oldsmobile A-body offerings, as evidenced by its variety of available body styles. The most basic engine available was the largest of our trio: a 3.8-liter (231 cubic inch) V6 from Buick. Base Salon customers stared across the showroom at the loaded Salon Brougham coupe with its waterfall grille and 5.0-liter (305) Chevy V8.

Three malaisey coupes with V6 power and few amenities. Which one gets a Buy?

[Images: General Motors]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
2 of 52 comments
  • RHD RHD on Jun 11, 2019

    [Meant to be a reply to Jerome10.] Agreed. I was a teenager then, and one of my neighbors had one just like the blue Century fastback pictured at the top of the article. It wasn't memorable for anything except being not very good at anything. They didn't keep it very long.

  • Ponchoman49 Ponchoman49 on Jun 11, 2019

    Buy- Chevy Malibu coupe. You can stuff anything from a 229 V6 to a 500 Cid Cadillac engine under that hood and it will have the most value on the collector car circuit. Drive- Century turbo coupe if anything because it would have had the most power available that year combined with a sport suspension Burn the Ugly Cutlass Salon

  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
Next