2023 NY Auto Show: 2024 Subaru Crosstrek Wilderness Unveiled

Matthew Guy
by Matthew Guy

When the Subaru crew showed off the original Crosstrek, it was a lifted and ruggedized version of the Impreza. Now, they’re introducing a Wilderness trim of that vehicle, a – you guessed it – lifted and ruggedized version of the Crosstrek.


This means they’ve Crosstrek’d the Crosstrek.


Brands are generally quick to mine any shred of good juju gathered by a new trim or sub-brand (witness Denali as the prime example), which is exactly the route Subaru is taking with their Wilderness trim. First appearing a couple of model years ago on the Outback, it has since spread to other models and finally showed up on the Crosstrek.

Touted as the most rugged (there’s that word again!) and trail-capable variant of the Crosstrek, this iteration packs 9.3 inches of ground clearance which is more than a half-inch greater than other Crosstrek models. Longer coil springs and shock absorbers provide the added ground clearance, while yawning travel strokes in all shock absorbers should help keep the Yokohama Geolandar all-terrain tires in contact with rough surfaces. Better dampening compression is said to smooth things out in terms of ride quality as well.


The approach angle is increased from 18 degrees in other trims to 20 degrees the angle of departure is up by a similar amount to 33.0 degrees, and breakover angle climbs from 19.7 to 21.1 degrees. Programmers have also fettled the all-wheel drive system, giving it X-Mode capabilities and hill descent control.

Outside, the Crosstrek Wilderness incorporates the visual addenda of its brothers, including larger cladding on the wheel arches and a smattering of yellow/gold accents. Geyser Blue, shown here, is a Wilderness special, as are those hex-design LED fog lights and matte hood decal. Knowing its customer base, this car is capable of bearing 700 pounds of static load on its ladder-type roof rack, making it a potential perch for certain rooftop tents. The cabin wears water-resistant upholstery, a rear cargo tray for yer muddy boots, and a bit of extra lighting for nighttime activities.


The 2024 Crosstrek Wilderness will begin arriving in Subaru retailers later this year. Look for a price tag of $33,290 including destination.


[Images © 2023 Chris Tonn/TTAC]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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6 of 23 comments
  • ToolGuy ToolGuy on Apr 05, 2023

    Nice photography by Chris Tonn (in relatively challenging conditions).

  • Kcflyer Kcflyer on Apr 05, 2023

    Can't decide if it's a poor substitute for a Jeep or a poor substitute for a Corolla. Mostly it's just a heavier, more thirsty Impreza for more money. Pass

    • See 3 previous
    • MrIcky MrIcky on Apr 07, 2023

      @mej these lifted crosstreks can't handle most level 2 trails. I know you WANT to believe subarus are real offroaders, but they aren't. They are better than most cuv's though and they are great snow cars.




  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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