Mustang Gallops Back Into Production

Matthew Guy
by Matthew Guy

Customers who had thrown down money to reserve a new Ford Mustang have been playing a waiting game in recent months, with the Blue Oval pushing production back in April and again earlier this month. Now, according to several reservation holders with accounts on the 7thMustang.com fan forum, production is ramping up and should be underway by at least the end of July.


This is no small development since the Mustang is big news for the brand headed into the 2024 model year. With a raft of changes, not to mention the introduction of a sure-to-be-collectible Dark Horse trim, getting the rollout right is critical. After all, Dearborn has already flubbed the launch of other hot new models such as the Bronco and cannot afford the same thing to happen with its new Mustang. Here’s hoping the Ranger launch goes well.


Supply chain woes were blamed for some delays, though it is worth noting that stories have been circulating that production was also reined in because of panel fitment, issues with engine valves, and unspecified electrical hiccups. The last thing Ford wants is for their high-performance superstar to start blowing engines or fritzing out on the way to the track. Still, it’s better to catch all that stuff in pre-production instead of letting it out half-baked in the interest of meeting some arbitrary deadline on a PowerPoint slide.


As for the customers spoken of at the start of this post, one reports they have been given a VIN belonging to the EcoBoost convertible they ordered, along with an expected build date of sometime during the week of July 31. Production doesn’t seem to be limited by engine type, with another customer saying their GT convertible has also been given a VIN and a production estimate equal to the EcoBoost mentioned earlier. Finally, one other gearhead declared their EcoBoost also has a production date penned for the end of July, though it isn’t mentioned if the car is a ragtop or fastback.


In any event, this can only be construed as Good News for all customers holding reservations for 2024 Mustangs – and for investors holding a bit of Blue Oval stock.


[Image: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on May 29, 2023

    Once again, Mustang is the last pony car standing. Camaro RIP, Challenger RIP.

  • Alan Alan on May 29, 2023

    I don't know how well Mustangs are selling in the US, but here in Australia since its release a while back Mustang sales have taken a nose dive. Maybe those who wanted a Mustang have bought, or Ford needs a new Mustang model, maybe both.

  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
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