Honda Prelude Concept Surfaces Again – This Time in Red

Matthew Guy
by Matthew Guy

Yes, we’re crafting a post focused on the choice of its manufacturer to display the thing in a different color. But, given the nameplate history, there’s good reason for doing so.

As found on  Reddit, the crew at Honda decided to bring its Prelude concept car to the racing soirée in Long Beach this past weekend, a choice notable not just thanks to the buzz surrounding the potential return of a storied nameplate but because they chose to slather the thing in a coat of tremendous red paint. The last time we saw this concept, it was presented in Refrigerator White, a fine choice to weather the passage of time and cyclical style but not exactly the shade which sends enthusiast hearts into atrial fibrillation.

Showing the concept in Retail Red it gives it a much sportier look and arguably compliments the car’s shape to a far better degree, at least to our jaundiced eyes. It also gives us a great excuse to dig through Honda archives for numerous photos of red Prelude coupes, a task we enjoyed since this particular trip down memory lane is littered with horsepower and fond recollections.

As for the Prelude concept itself, precisely no new information was given about what Honda may or may not have up its engineering sleeve, though it’s fair to say rumours of this being an all-electric notion have been put to bed. At this stage, those in the know are firmly pointing towards some sort of hybrid powertrain, which is a less offensive use of the historic Prelude name. It’s interesting how something simple as a paint shade can influence the court of public opinion; bright white is often associated with sterile EVs, for example, which could explain the confusion about the Prelude’s supposed powertrain when the concept was first shown.

Nevertheless, we welcome any chance at all of a fresh and sporty two-door coupe to land in a market awash with milquetoast crossovers. In our minds, and the minds of many others, this thing is already being lined up next to a Toyota GR 86.

[Images: Honda]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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