In the Key of H Sharp: Refreshed Hyundai Sonata Unveiled in Korea

Matthew Guy
by Matthew Guy

Ok, so the musically inclined will be quick to point out there isn’t really a key of H sharp, but who are we to stand in the way of a decent headline pun? Hyundai has hauled the covers off its latest Sonata, and the sedan is certainly a looker.


Opinion was split on the current car’s styling, though this author thought its innovative front-end lighting – which straked over the hood whilst concealed by a chrome strip – made up for any rude catfish-related comments. This time around, all hands are likely to reference Robocop while hammering out a few missives for their respective media outlets. Us? We’re just glad Hyundai is continuing to make sedans at all.


It is impossible to miss that startling front fascia, one which takes much from the home-market Staria minivan and forthcoming Kona crossover. That unbroken ray of light is technically called a Seamless Horizon Lamp (because marketing), while the actual headlamps are tucked into the jowls of its front bumper. Shown here is an N-Line variant, featuring a slightly more aggressive face than what may be on offer in other trims. A fastback-type roofline ensures the words ‘four-door coupe’ will be uttered at some point and sharp creases in the bodywork further tie this car to other members of the Hyundai family.

The interior also gets a revamp, now sporting a panoramic curved display that combines a 12.3-inch driver information cluster and an equally sized touchscreen tablet for infotainment. If you think this looks a whole lot like what’s found in the IONIQ sub-brand, you’re exactly right. Also on tap is a column-mounted gear selector which is also very similar to the one found in the IONIQ vehicles, which is to say one twists the stalk forward for drive and backward for reverse which in practice is surprisingly intuitive – just twist the thing in the direction you want to go. It’ll be interesting to see if this stalk migrates to other Hyundai models as well since it frees up a massive amount of console space.

Hyundai plans to show the new Sonata at the Seoul Mobility Show, scheduled for March 30 to April 9, 2023.


[Images: Hyundai]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Fred Fred on Mar 28, 2023

    I don't know about those big screens. Is there a way to minimize the display, so it's not so distracting? Especially at night the glow doesn't make it easy for me.

  • S J S J on Mar 28, 2023

    I’m here to say I don’t know about H #, but in German b flat is sometimes called “H”.

    Thats why composers (Liszt IIRC) could compose a theme and variations on B A C H.

    b flat sharp would be C, so there wouldn’t be a point.

    • MaintenanceCosts MaintenanceCosts on Mar 28, 2023

      It's actually B natural that's often called "H" in German, while what we call B flat is just called "B."

      But your second sentence ends up being right, because B sharp is the same as (or very close to, if you want to be annoyingly pedantic about it) C.




  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
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