Hyundai Reveals Sonata, Elantra for 2024

Matthew Guy
by Matthew Guy

In a rare double feature, Hyundai threw the covers off a pair of updates today instead of choosing to drag the news cycle out over a couple of weeks. Even more rare? The rigs in question are both sedans.


This is good news in a world where companies have been quick to ditch their car lines (ahem, Ford) in favor of SUVs and crossovers.


First up is the Sonata, receiving the Robocop headlight treatment (technically called the ‘Seamless Horizon Lamp’) which has appeared on other machines such as the next Kona. The rear changes less dramatically but now adopts a variant of the H-pattern which is also working its way across the lineup. Big news also shows up in the form of all-wheel drive, functioning under the HTRAC banner and now available on Sonata sedans equipped with the 2.5-liter engine.

Speaking of motivation, power choices include a gasoline-powered 2.5L mill, a 2.5L turbo, and a 2.0L hybrid. Specs are not listed yet for ’24 but in other years those first two engines made 191 and 290 horses, respectively, while the hybrid was good for a system output of 192 ponies. Alert readers will notice no mention of the 180-horsepower 1.6L turbo for the upcoming year. Inside, we note a typically clean horizontal style found in most of today’s cars from this brand, along with an Ioniq-esque gear selector relocated to the steering column. Also, the ‘H’ badge has vanished from the steering wheel.

A size smaller, the 2024 Elantra now has a slightly less alarming maw, with a new two-piece grille broken up by a color-keyed spear. There are also changes to the front fender shape, wheel designs, and sundry trim. Side airbags are now on board for rear seat passengers, there’s a new instrument cluster design, more USB outlets, a better wireless charging pad, and a vehicle Wi-Fi hotspot. As with other years, there are again a yaffle of engines including a brace of turbos and a 1.6L hybrid electric. Those looking for grins need to check out the N, rated last year at a stout 276 horsepower.

Why is Hyundai shoveling money into the four-door game? According to the company, our market snapped up nearly 3 million sedans across all brands in the last year. We suggest there’s still a good appetite for this segment and have long felt some manufacturers gave it up for dead far too quickly.


[Images: Hyundai]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Chiefmonkey Chiefmonkey on Aug 31, 2023

    I don't know who these cars are for but not me. I'm all in favor of sedans but prefer those that don't look like they were designed by aliens in outer space!

  • Bd2 Bd2 on Aug 31, 2023

    Much needed improvement up front for the Sonata (improvement not as drastic for the Elantra) and good to see AWD being added, altho wish it had been for something other than the NA 2.5L.


    The Sonata could use the new hybrid and PHEV powertrains that are in development, but guess those will have to wait for the next gen Sonata - that is, if there is one.


    Interesting to note that despite having been canceled in NA, the Grandeur (aka Azera), which is now larger and more premium than the Lexus ES, is safe because sales are gangbusters in Korea (over 100k/yr).


    • Aquaticko Aquaticko on Sep 01, 2023

      In conjunction with that, Sonata sales in Korea appear to have cratered, but then I know it has the whole ajeossi vibe working against it, adventurous styling of this gen be damned. Until we start taxing vehicles appropriately over here--by weight, for starters--I don't think we're going to see any significant revival in the non-crossover/SUV/pickup market.


  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
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