Report: Base GMC Hummer EV Canceled

Matt Posky
by Matt Posky

For those with the capacity to think back all the way to 2021, you may recall GMC announcing that the all-electric monstrosity that is the Hummer EV would come with a base trim after the limited launch edition (E1) became the less-collectable EV3X. The base model was to wear the EV2 suffix and effectively be a more affordable version of the EV2X by ditching the peppy tri-motor setup and running with the 400-volt electric architecture and a smaller battery pack. Originally estimated to retail for $79,995, it would have been the cheapest way to get into a modern Hummer. 

However, it looks like General Motors has abandoned the idea — likely due to it not making much financial sense. 


According to GM Authority, the base GMC Hummer EV2 had already been delayed and now doesn’t appear to be happening at all. The outlet explicitly states that there will be EV2 for the 2025 model year beyond the X variant (starting MSRP $98,845 after destination). While no source was cited, the outlet has a pretty good track record for being in the know about what’s happening inside General Motors and nobody from the company was willing to confirm that the EV2 was going to make an appearance before next year — if at all. 

From GM Authority


For reference, the 2 trim level was expected to share bits with the 2X — namely the two-motor powertrain — but feature a smaller battery and a shorter equipment list. Back in 2020, GM originally announced a $79,995 MSRP. For now, the 2025 GMC Hummer EV will be offered in 2X and 3X trim levels, as is the case for 2024 models.
Meanwhile, sales of the off-road-focused electric vehicle increased in the United States over the course of Q4 2023 with a total of 2,028 deliveries. More specifically, there were 825 units of the Hummer EV Pickup sold, along with another 1,203 examples of the Hummer EV SUV.
As a reminder, both the 2 and 2X variants were positioned as all-new trims for the 2024 model year, featuring technologies like GM Ultium battery and GM Ultium Drive motors. Output stood at a GM-claimed 625 horsepower, while range was quoted at roughly 250 miles from a full charge. Speaking of which, the Hummer EV 2 was expected to have a fast charge capacity of 400 volts.


It doesn’t make much sense to build a bargain version of what is undoubtedly GMC’s most impractical model. The Hummer EV is over 9,000 pounds of ridiculousness and has enough novel features to dazzle your friends for at least a couple months. While it can likewise be used for serious work, its powertrain doesn’t really lend itself to being a full-time working vehicle and our assumption is that isn’t what people are buying it for. 

With that in mind, it likely doesn’t make much sense to drop a budget version boasting a maximum range of roughly 250 miles. Though, considering the large disparity between the 381-mile Hummer EV3 SUV and 314-mile pickup version, that 250 miles could be optimistic in certain configurations. 


Either way, General Motors would presumably just be tightening profit margins on what is already a niche product. Despite the company stating its desire for EVs to go mainstream, we’re still a long way from that happening. Meanwhile, the kind of people presently buying the Hummer EV are likewise prone toward owning oversized garages and wanting the latest and greatest. It’s hard to imagine a surplus of bargain shoppers weighing Hummer trims against each other, since they’re probably not even looking at the segment. 

Besides, whatever sales GMC loses by not having something cheaper than the EV2X will be made up for by the margins on the $106,945 (including destination) EV3X. There’s also the Omega Edition ($148,000 for the pickup or $138,000 for the SUV) for those who have to have that maximum amount of features and a unique paint color. However, any hue optioned other than white comes at a premium on every single trim. 


GM hasn’t shown much interest in making the Hummer an affordable option for drivers. But the whole point of the vehicle is to be large and ostentatious, so why would it? Even the gasoline-powered Hummer H2 and H3 from the early 2000s retailed for quite a bit more than most other models that shared their platform. However, those vehicles did foreshadow the company’s bankruptcy proceedings in 2009. They’re also broadly considered failures for not living up the rugged nature of their namesake and being released shortly before America fell into a major economic recession that negatively affected sales.

[Images: GMC]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Analoggrotto Analoggrotto on Apr 09, 2024

    Is it too hard for GM to just build something good that people want? The new 4runner will be unveiled soon, and it will be typical toyota off the wall over wrought styling but it's gonna have short inventory periods; something GM can only seem to accomplish with the Z06.

    • See 2 previous
    • Analoggrotto Analoggrotto on Apr 10, 2024

      Surprised they didn’t play dumb and send him an e-Ray


  • Wolfwagen Wolfwagen on Apr 10, 2024

    How soon before somebody makes a ICE or hybrid conversion kit for this?


  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
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