Bragging Rights: Audi E-Tron Becomes First EV to Pick Up IIHS Top Safety Pick+ Award

Matt Posky
by Matt Posky

Audi’s E-Tron has become the first battery electric vehicle to receive the coveted Insurance Institute for Highway Safety Top Safety Pick+ award. However, considering the group rarely tests EVs, it may soon find itself with company. The IIHS requires an automobile to earn high marks in six crashworthiness evaluations, as well as an advanced or superior rating for front crash prevention and a good headlight rating to be eligible for the commendation.

Chevrolet’s Bolt managed to achieve the necessary ratings in all categories, save for headlight illumination. The same was true for Tesla’s Model S — though that vehicle also received an “acceptable” rating for the small frontal overlap crash test. Other EVs have yet to undertake a full complement of tests, potentially giving the E-Tron a bit of a head start.

That said, the outlet was stoked enough to publish the news on its main site — noting that the Audi performed well across the board, earning “good” ratings in the front driver-side small overlap, front passenger-side small overlap, moderate frontal overlap, side impact, roof strength and head restraint tests.

From the IIHS:

The SUV’s standard front crash prevention system rates superior in IIHS track tests. It avoided a collision in the 25-mph test and reduced its impact speed by an average of 11 mph in the 12-mph test. Its forward collision warning component meets National Highway Traffic Safety Administration criteria.

The e-tron’s only available headlights — static LEDs with high-beam assist — earn a good rating. High-beam assist is a system that automatically switches between high beams and low beams, depending on the presence of other vehicles.

Audi’s E-Tron doesn’t seem to undergo that much deformation in the crash-test footage, either. Even the dreaded driver-side small overlap test (below) shows minimal intrusion into the passenger compartment. The IIHS’ full breakdown also has the crossover acing every test thrown at it, including injury estimates. Audi appears to have done a fine job with the E-Tron, at least from a safety standpoint (the automaker moved fast with a fire risk recall in June), but we’re keen to see how other EVs stack up once the outlet starts shooting them at barricades.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • ToolGuy ToolGuy on Aug 16, 2019

    How does an OEM mess up on headlight performance in 2019? Between modeling/prototyping tools, supplier expertise, best practice/prior examples - seriously, how does it happen? (Clearly it does, but I just don't understand how.)

    • JimZ JimZ on Aug 17, 2019

      because the NHTSA standards are archaic and a lot of ineffective junk still technically passes their requirements.

  • SPPPP SPPPP on Aug 16, 2019

    Looks nice and safe. Pretty neat vehicle. Sure is pricey! But that's probably not a surprise to anyone.

  • EngineerfromBaja_1990 A friend from college had its twin (2003 Cavalier 2dr) which fittingly re-named the Cacalier. No description needed
  • Lorenzo GM is getting out of the car biz, selling only trucks, EVs and the Corvette. They're chasing the bigger margins on lower volume, like the dealer trying to sell a car for $1 million: "I just have to sell one!"
  • SCE to AUX "The closeness of the two sides"56-44 isn't close, if that's what you mean.
  • Jalop1991 expensive repairs??? I've heard that EVs don't require anything that resembles maintenance or repair!So let me get this straight: as EV design and manufacture technology, and as battery technology, improves over time, the early adopters will suffer from having older and ever-rapidly outdated cars that as a result have lower resale value than they thought.And it's the world's obligation to brush their tears away and give them money back as they realize the horrible mistake they made, the mistake made out of some strong desire to signal their virtue, the mistake they could have avoided by--you know--calmly considering the facts up front?Really? It's Tesla's obligation here?If Tesla continued to manufacture the Model 3 (for example) the same way it did originally when the Model 3 was introduced, Tesla would not have been able to lower prices. And they wouldn't have. But they invested heavily in engineering in order to bring prices down--and now the snowflakes are crying in their cereal that the world didn't accommodate their unicorn dreams and wishes and wants and desires.Curse the real world! How dare it interfere with those unicorn wishes!
  • Canam23 I live in southwest France and I am always surprised at how many Teslas I see on the road here. Mind you, I live in a town of 50k people, not a big city so it does seem unusual. On the other hand I also see a lot of PT Cruisers here (with diesel engines) so there's that...
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