Buy/Drive/Burn: Expensive Trucks You Won't Use for Truck Things

Corey Lewis
by Corey Lewis

Today’s truck trio includes three very expensive rigs that aren’t likely be used for hauling duties or any other truck-type responsibilities. And that’s a good thing, because they’re loaded up on equipment and leather, and covered in nice metallic paint. Which nice truck gets used as kindling? Let’s find out.

Today we proceed in order of displacement.

GMC Sierra Denali

The top of the regular duty truck pyramid at GMC is the Sierra Denali. In crew cab and short box configuration (the one people buy), asking price reads $60,495. For that cash, there will be a tried-and-true 6.2-liter V8 under the hood. With 420 horsepower and 460 lb-ft of torque routed through the 10-speed automatic, towing capacity rests at 9,400 pounds. You won’t reach the estimated 20 mpg highway with that sort of weight at the back, but you won’t really be towing anyway. Enjoy the real wood trim while you wait to pick the kids up from school.

Ram 1500 Limited

The most expensive Ram 1500 consumers can buy is the Limited trim, which sits above the Tradesman, Laramie, Big Horn, and Rebel in the truly vast trim tree offered by the good people at FCA. For $59,385, Ram hooks up a hybrid system to the beefy 5.7-liter Hemi V8. Combined output is 395 horsepower and 410 lb-ft of torque, netting a highway rating of 22 mpg. Owners can tow a whopping 12,750 pounds, and the tree decorating the dash is real.

Jeep Gladiator Rubicon

The most unique expensive truck offering in our trio is the brand new Jeep Gladiator, in Rubicon trim. A Wrangler with a bit at the back and a removable roof, Gladiator has the familiar 3.6-liter Pentastar V6 at the front. 285 horsepower and 260 lb-ft of torque are there for the taking, and Gladiator can tow 4,500 pounds. I know you’re shook right now, screaming at your screen “The Gladiator Rubicon is only $45,500!” And you’d be right, but the Rubicon is currently retailing at $60,000 because of that fun additional dealer markup. It plays with these other two for now.

Which one gets a Burn, and which would you actually Buy?

[Images: Steph Willems / TTAC, RAM, Jeep]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • SoCalMikester SoCalMikester on May 02, 2019

    ill take a used JK sport X and get that $5k pickup kit https://uncrate.com/mopar-jk-8-jeep-kit/ burn all 3.

  • Gearhead77 Gearhead77 on May 03, 2019

    Burn the GMC. I've never liked GM trucks, though with a gun to my head, a GMC over a Chevy. The next two, in context, are a challenge. Buy- RAM- My brother has a '16 4x4 with the V6 that towed my Mustang 250 miles with little complaint. It was comfortable and smooth. The new truck is even nicer. The downside (and a possible "Drive" rating) is the usual caveat: FCA long term reliability and durability and depreciation. Here in the rust belt, 6-10 year old Rams are quite rusty compared to the others, they don't hold their value like Ford or GM trucks. Buy- Gladiator. It's a novelty and there's pent-up demand among diehard Jeep folks. You ever price a used Wrangler? Stupid money new, stupid money used. I read an opinion, I believe on TTAC at some point, that Jeep is to be viewed like the Land Rover/Range Rover of America. Kind of novel, national treasure,etc. and a premium is paid, even if they aren't the best. But unlike the Brits, Jeeps maintain value. With a soft top and minimal options, it's a truck and convertible. It can do lot of things and I dig the looks. The downside (and possible Drive not buy) is it's a Wrangler. I had one as rental, a long time ago. 4.0 inline six time ago but still a TJ series. It was fun for a few days, but the bouncy ride, noise and everything else that makes it suck as a vehicle made it kind of wearying to drive. I know the new ones are better vehicles, but still it's that kind of money for a jack of all trades, master of none vehicle. The pickup bed adds utility though. Meh. YOLO. The Gladiator to buy, the Ram to lease (drive). I'll get my money out of that Gladiator. But I'm not buying during this initial frenzy, even in hypothetical terms.

    • See 3 previous
    • Scoutdude Scoutdude on May 03, 2019

      The kid that adopted me as his "dad" bought a new Wrangler (2dr) and while it is miles ahead of the older versions in the ride dept, I don't think it is something I could live with on a daily driver. The much longer wheelbase of the Gladiator would seem to only improve the ride quality, but at the sacrifice of one of the qualities I really appreciated in driving his, the easy parking and maneuverability in tight spots that I definitely appreciated about driving the 2dr.

  • Fred Do what GM wants, cut costs. Pull out of racing hyper cars, defund the F1 program. Finally make more SUVs.
  • Cprescott I would do the following for Cadihack:[list=1][*] Make the V-Series as the base model and then add hybrid to the upgrade;[/*][*]Can the hideous Arts and Scientology (!) design disaster and bring out smoother yet crisp and sleek styling - no more boxes or tacky lighting. Let the body sculpturing win the day. I'd say take Audi and cross it with Genesis to give the vehicles stance and easily identifiable brand cues.[/*][*]Come up with interiors that are unique with quality materials and not something that looks like you ripped off Hyundai and Kia. The car must have four bucket seats that are all adjustable. [/*][*]Build to order. Get rid of this buying a Cadihack off the lot and sell at retail for a car built specifically for the client. Nothing makes a premium statement than a car built specifically for the customer - dealer will like because car will be sold at sticker.[/*][*]Expand exterior and interior colors and combinations.[/*][*]Share nothing with any other GM product. Each car / vehicle has to be a standout model even if the basis is common platform - if Hyundai/Kia/Genesis can pull this off, GM must be able to do.[/*][*]Do not mistake sticker price for luxury. The car's design and material integration will do that for you. If it does not feel, look, and smell premium, it is a Chevrolet.[/*][*]Special customer service - at the time of delivery, client gets to meet the service team that will deliver five years of complimentary service PLUS free tires for the first 50k. Special appointments and pick up car from customer and then bring it back. [/*][*]Loaner car delivered if vehicle is in the shop more than routine maintenance and picked up free of charge for first five years.[/*][*]Thoughtful design trumps technology. Vehicle should be intuitive to use and built to coddle the customer beyond his/her expectations. Vehicle must have "Wow!" - not just good enough.[/*][/list=1]
  • KOKing Kinda hate to say this but they need to be an American Land Rover sans the offroad image (and capability). Leave the Escalade alone and do a shrunken Escalade-esque lineup (the first time I saw a Hyundai Palisade I thought that was the XT6 that Cadillac shoulda made) and dump the alphabet soup models and trims.
  • Theflyersfan How to fix Cadillac? Blackwing.Now I know (because I've asked) dealers are still thinking they are selling Demons with the kinds of markups on Blackwings, but for enthusiast drivers in the know, those cars are legit. They get lost in the shuffle of M-this and AMG-that, but they hold their own. However, with rising CAFE standards and upcoming emissions requirements, along with European CO2 limits, they all can't be turbo V8s with no hybrid propulsion. So at least mild hybrid them to try to eke out another 8-10 mpg average. That's a good start. Do something with the Escalade. These aren't the early 2000s when they had the hip hop image and every corner had a jet black Escalade with chrome rims. In my area, you just don't see them any longer as money has moved to the Germans. If they want to compete with the Germans, they have to downsize it and crank the engine up to 11. It's still way too truckish to compete with the Q8, X7, and GLS. Even though they probably don't want to, keep the sedans. Don't give those up to the Germans, Japanese, and Koreans as well. And with all that, go all in with performance. Become what BMW was over 15 years ago. They tried that before and half assed it, but they have the tools to make it happen now. Try to appeal to the audience that BMW and Mercedes left behind and that Genesis and Acura are trying to claim (or reclaim). Good luck Cadillac...you'll need it.
  • SCE to AUX Introduce a modern V-16 and put it into a Celestiq-like vehicle instead of electric.
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