Mini Draws Line, Won't Build Any New Models - For a While, Anyway

Steph Willems
by Steph Willems

Forget all about a Mini sedan, roadster, or even an extra-small two-seat hatchback. The British automaker isn’t having any of it.

Despite earlier reports to the contrary, Mini has no immediate plans to diversify its current lineup, preferring to wait until the next-generation Mini rolls along before going nuts (if indeed it ever does). In the meantime, are you interested in a crossover or near-crossover?

The automaker confirmed to Top Gear that the existing two-and four-door Cooper, Convertible, Clubman and Countryman will remain the only animals in the Mini stable until early next decade. That’s when a fourth-generation Cooper should appear, possibly with new siblings.

By turning off the lights in the product development room, Mini has shattered hopes of anyone getting their hands on a production Superleggera Roadster. That would-be model bowed in 2014 as a svelte electric concept vehicle. Also off the table is a two-seat micro Mini, first envisioned as the 2011 Rocketman concept.

But hey, who’s interested in a John Cooper Works Countryman?

Mini made headlines last year after its vice-president of product development, Ralph Mahler, suggested a small sedan would make good business sense in high-volume markets. That immediately drew cries of disgust from Peter Schwarzenbauer, the BMW Group board member in charge of the brand. While he said he couldn’t rule it out, Schwarzenbauer said the thought of a sedan residing among Mini’s ranks caused him to fear for the brand’s identity.

According to a company source who spoke with Top Gear, the economics weren’t working in favor of either the Rocketman or Superleggera. Even if fitted with a conventional powerplant, the sports car market remains too niche for Mini to bother with. As well, a two-seater mini Mini wouldn’t actually be that much smaller than the existing Cooper.

The other end of the market — the large, spacious, all-wheel-drive end — doesn’t have the same profit margin issues as the small side, though few would argue the Countryman is a key part of the brand’s heritage.

[Image: Mini USA]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on May 16, 2017

    Its time to go even further back to the future with a new line based on the styling of the beloved Morris Minor - we need a new Traveller with real wood trim.

  • Slap Slap on May 16, 2017

    Daughter wanted a MINI - she wanted one before she could even drive. But out of college for a couple of years, she realized she couldn't afford to get a car with questionable reliability. So she got a MX-5, and MINI lost a potential sale.

  • Tassos ELON ONCE HELPED ME WITH MY COMEDY SCRIPT. WE DID GHB TOGETHER. I STAYED FOR A FEW DAYS AND FED HIS CAT ON DAY 3.
  • Medfordjim my daily driver is a 2008 Sable Premier black/black. Only 48K miles - it was my mom's Sunday car. It's got the Sync system with bluetooth. It works pretty well but will occasionally not pair when the car starts, and then it seems to take 5-10 minutes before it will rescan and find my phone.Otherwise, the only recurring issue is the solenoids that control the HVAC - I just replaced the passenger side one. I think the drivers side one failed a couple of times. Thankfully mom had the extended warranty because that side is a b*tch to fix.
  • Tassos When these were new I was still driving my DEATH TRAP TIN CAN 1991 CIVIC. It was already PAST its expiration date but any extra funds I had were going to REMEDIATING my Eastern Europe bare land purchase and trying to avoid FORECLOSURE on my Midwest shack. I wouldn’t make it out of POVERTY for another 10 years (INHERITANCES REALLY HELPED THERE). Now I am rich TASSOS driving diesel Mercedes through Eastern Europe countryside and bustling Midwest suburb.
  • Proud2BUnion I've always been a fan of the Taurus/Sable, and Husker Du!
  • Irvingklaws 2005 Honda Accord at about 125k miles - oil change, replace bad starter (also intake gasket), front and rear brakes, state inspection, about $1200 at a local garage. Front brakes were replaced free under warrantee because they were done last year. 2015 Mazda CX-5 with 102k - Took to dealer to diagnose "clunk" on takeoff and transmission slow to engage. After pointing out an apparent transmission leak and that nearly every bushing/boot under the car is cracked and/or failing in their inspection video, service techs said everything "looked safe". They tightened the cowl bolts in an (unsuccessful) attempt to address the clunk, completely side-stepped the transmission leak ("...it's a sealed unit, we can't touch it except to replace it entirely...") and charged me $450. About $33k to replace it with a new '24 Forester. Will be working on diagnosing and reconditioning the Mazda myself in the coming days...🙂
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