Audi Poised to Bring the Four-door Coupe Downmarket: Report
“Four-door coupe.” The exasperating designation won’t go away, despite the best efforts from automakers to endow all sedans and five-doors with coupe-like rooflines. Did we forget to mention crossovers and SUVs? Yes, those can be four-door coupes, too.
In traditional use, a four-door coupe designates a sedan with a different roofline and an extra dose of luxury, though the dose is often mental, not physical. Not one to let an opportunity to pick up a few extra sales pass by, Audi is gearing up to bring the four-door coupe lifestyle to customers at the bottom of its product ladder.
Think of it as climbing an extra rung, but without paying for it.
According to Auto Express, Audi will offer the next-generation A3 in just such a configuration, slotted alongside a sedan and five-door Sportback. The automaker apparently wants to target premium-minded A3 buyers who don’t want to (or can’t) pay much more to look the part. However, those aren’t the only customers Audi has in its sights.
The automaker’s top German rival, Mercedes-Benz, soaks up a fair number of sales in the premium compact German sedan segment with its CLA. Consider the A3 four-door coupe as a direct rival. (Mercedes, of course, hopped on the four-door coupe bandwagon early on with its swoopy CLS-Class)
The redesigned Sportback is expected to be the first of the next-generation A3s, bowing in 2019. Riding on the same MQB platform as before, the model should grow slightly in length. Its sedan sibling should see evolutionary design changes. As the the four-door coupe, we shouldn’t be surprised that Audi choose to insert such a variant near the bottom of its lineup. The automaker premiered a similar concept — the TT Sportback (seen above) — in 2014, and has stated its goal of fielding 60 models by 2020.
Expect the upcoming model to bear a close resemblance to that earlier concept.
[Image: Audi]
More by Steph Willems
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- TMA1 I guess they're not expecting big things from a 5,800 lb sports car.
- Lichtronamo The current Accord and forthcoming Camry are heavlily revised models, not all new. GM could have probably done the same with Malibu just to stay in the space. GM (and Ford's) retreat from cars seems like a path to nowhere but shrinking marketshare that just feeds into Toyota's continual growth. It seems shocking that GM and Ford have become so small in the US (notwithstanding full-size trucks) and other markets around world.
- Scott Read through and everyone seems to have missed the main question:Is Tim Healy an old geezer now?"Or is it just a crossover world and I'm now an old guy* tilting at windmills and yelling at clouds?"
- ToolGuy My latest vehicle acquisition is slightly older than this one, same parent company, but has a full frame, rear-wheel drive and a longitudinally-mounted pushrod V8 gasoline engine. Almost like it was engineered and manufactured by a completely different group of people. Hmmm...
- EBFlex Smart people
Comments
Join the conversation
Just get the A4 and be done with it.
If it was a fastback hatch I might be interested, incredibly practical without looking like a station wagon (or indeed crossover/SUV). I put a deposit on a Skoda Octavia for this very reason.