Even Europe Has No Use for a Range Rover Evoque Three-Door

Steph Willems
by Steph Willems

The most attainable Range Rover, and easily the least desirable, will no longer be offered sans rear doors. While the five-door Evoque soldiers on for the 2019 model year alongside its ridiculous convertible sibling, the automaker says there will no longer be a three-door available anywhere on the planet.

It’s just the latest evidence that automakers aren’t interested in shelling out for seldom bought body styles just to satisfy a handful of nonconformist buyers.

Hold on, you’re thinking, hasn’t Jaguar Land Rover already deep-sixed the three-door Evoque? You’re correct, but that decision only affected the North American market, where the Evoque three-door disappeared for the 2018 model year. In Europe and elsewhere, 2019 brings a lineup devoid of anything that could accurately be referred to as a “coupe.”

Actually, if you happen to be one of 999 ultra-wealthy buyers, there technically is a coupe (the SV Coupe) on offer in 2019, but the model’s extreme exclusivity means you won’t find it on many shopping lists.

News of the three-door Evoque’s demise, arriving via Autocar, comes as the automaker readies a second-generation of the compact SUV for a global launch. That model appears next year as a 2020 model, and it seems certain there’ll be no three-door variant. Autocar cites sources who claim 95 percent of the Evoque’s sales came from the traditional five-door model.

“From the 2019 model year, Land Rover has rationalised its Range Rover Evoque bodystyle offering to concentrate on the five-door model and convertible, which account for the majority of sales,” a company spokesman told the publication.

In a land awash with unibody utility vehicles, Range Rover’s long-in-the-tooth Evoque — which appeared in late 2011 as a 2012 model — saw a U.S. sales peak in 2015. Over the first five months of 2018, Evoque sales slipped 45.6 percent in the United States.

[Image: Jaguar Land Rover]

Steph Willems
Steph Willems

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  • Dal20402 Dal20402 on Jun 08, 2018

    One less variant of yappy Shih Tzu to afflict the roads.

  • Big Al from Oz Big Al from Oz on Jun 08, 2018

    I view the Range Evoque as Range Rovers Cadillac moment. The only people who buy them are the most insecure wannabe nickel millionaires around. The Evoque is not a Range Rover, no where's near one. You can buy a Kia or Hyundai CUV that is more desirable. Even the RAV4 is more desirable.

  • Lou_BC Nah. Tis but a scratch. It's not as if they canceled a pickup model or SUV. Does anyone really care about one less Chevy car?
  • ToolGuy If by "sedan" we mean a long (enough) wheelbase, roomy first and second row, the right H point, prodigious torqueages, the correct balance of ride/handling for long-distance touring, large useable trunk, lush enveloping sound system, excellent seat comfort, thoughtful interior storage etc. etc. then yes we need 'more' sedans, not a lot more, just a few really nice ones.If by "sedan" we mean the twisted interpretation by the youts from ArtCenter who apparently want to sit on the pavement in a cramped F16 cockpit and punish any rear seat occupants, then no, we don't need that, very few people want that (outside of the 3 people who 'designed' it) which is why they didn't sell and got canceled.Refer to 2019 Avalon for a case study in how to kill a sedan by listening to the 'stylists' and prioritizing the wrong things.
  • Lou_BC Just build 4 sizes of pickups. Anyone who doesn't want one can buy a pickup based SUV ;)
  • Jor65756038 If GM doesn't sell a sedan, I'll buy elswhere. Not everybody likes SUV's or crossovers or is willing to buy one no matter what.
  • ToolGuy One thing is for sure: Automakers have never gone wrong following the half-baked product planning advice of automotive journalists. LOL.I wonder: Does the executive team at GM get their financial information from the Manager of Product and Consumer Insights at AutoPacific? Or do they have another source? Hmm...
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