Window Shop: Toyota Teases 4Runner – Again

Matthew Guy
by Matthew Guy

If it weren’t for teaser shots about hotly anticipated models from different brands, car corners of the internet wouldn’t have much to talk about on some days. Fortunately, the news keeps rolling from Toyota, who’ve released a telling photo of the upcoming 4Runner – along with a suggested release date.

Billed as showing up ‘right around the corner’, the next 4Runner will take its place in a newly and delightfully square SUV lineup at Toyota dealers. Today’s photo highlights a retractable rear window, something treasured by current owners and shown here complete with what we presume are up/down buttons on the truck’s hatch area. As part of the marketing blurb, Toyota says it’s a ‘window to bigger worlds and adventures’, suggesting someone let the new marketing intern write this skiff of copy. Bless them.


Rear windows which open separately from the entire hatch are making a resurgence in recent years, suggesting manufacturers are either cluing into the fact it’s a great feature, have found a way to distract the accountants, or actually listening to feedback from shoppers. The latter is a stretch, we know. But we’ll take our useful-if-sightly-retro features where we can get them. Now would be a good time to reiterate our commitment of campaigning for a return of hood ornaments on high-trim pickup trucks (we’re only half joking here).


Most are wondering out loud about where the 4Runner will fit into the mix, what with the Land Cruiser being reintroduced at a new price point and its own attractive square visage. If the 4Runner ends up being a close carbon copy to the Tacoma in terms of its cabin, we’d be fine with that – especially if it means the possibility of a manual transmission and affordable base trim. It isn’t out of the question, especially since the 4Runner is slated to use wide swaths of Taco ingredients as a base for its recipe.


Elsewhere, it’s easy to spy the Jumbotron of an infotainment screen in this show truck, along with other interior elements which mimic other models in the Toyota 4x4 lineup. This is all welcome, especially after umpteen years in which the current model remained basically unchanged. That didn’t seem to hurt sales, as buyers who knew what they were getting into often delighted in the rugged basic charm of the 4Runner.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • ToolGuy ToolGuy on Apr 05, 2024

    "a return of hood ornaments on high-trim pickup trucks"

    • They were going to do this, but FAA regulations interfered

    • Theflyersfan Theflyersfan on Apr 05, 2024

      Waiting for the blinking red lights on the roofs of the HD trucks.


  • Theflyersfan Theflyersfan on Apr 05, 2024

    Did someone leave their laptop on atop the center console?

  • Mike My wife has a ‘20 Mazda3 w/the Premium Package; before that she had a ‘15 Mazda3 i GT; before THAT she had an ‘06 Mazda Tribute S V6, ie: Ford Escape with a Mazda-tuned suspension. (I’ve also had two Miata NAs, a ‘94 & a ‘97M, but that’s another story.) We’ve gotten excellent service out of them all. Her 2020, like the others before it, is our road trip car - gets 38mpg highway, it’s been from NC to Florida, Texas, Newfoundland, & many places in between. Comfortable, sporty, well-appointed, spacious, & reliable. Sure, we’d look at a Mazda hybrid, but not anytime soon.😎
  • MaintenanceCosts Something that Mercedes would never do, but that would be an extremely revealing experiment: sell both a "CLE 63" with the V8 in a ~500 hp state of tune and a "CLE 65" with the four-cylinder mega-hybrid powertrain at the 671 hp or higher level. Charge the same for them, sell both on custom order only, and see which sells more.I'm positive the V8 would outsell the four by five to one or more.
  • 3-On-The-Tree Agreed, or get the Lexus LC500 with the awesome 5.0L V8. Instead of the EV/PHEV, turbocharged V4-V6 nonsense.
  • SCE to AUX I like the Crown, but it would have to be a lower trim (like the XLE) to make sense.Despite having a Toyota dealer very near me, I don't see many Crowns on the road.
  • ToolGuy I recently purchased 12 ignition coils, but that covered two different vehicles.
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