#HaraldWester

Look up, waaaay up.

Human redwood and former Canadian junior hockey star Reid Bigland adds yet another set of responsibilities to his resume thanks to an executive shuffle at FCA.

Bigland replaces Harald Wester as CEO of both Alfa Romeo and Maserati brands effective immediately, though Wester retains his Chief Technology Officer position with the group. Both men will continue to sit on the Group Executive Council, which has increasingly insulated Sergio Marchionne from regional brand operations.

Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.