Opinion: Here's Where Infiniti Lost Its Way

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

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Piston Slap: The Fiesta's Rocky Road Ahead?

Clark writes:

Hello Sajeev,

I currently drive a 2007 G35S that works great and has been dead nuts reliable since I bought it lightly used a couple of years ago. It also works just fine for my duties of pickup/drop off of my toddler at daycare. Despite being plenty quick, it’s kind of dull. I really miss having a daily driver that doubles as an autocross/occasional track-day car.

A few weeks back I attended a ford ecoboost event and got to hustle a Fiesta ST around an autocross course. I was pretty impressed and now I’m strongly considering switching over. I also like that it gets ~50% better fuel economy and the 17″ wheels mean cheaper replacement tires than the staggered 18″ setup on the G35 (plus, I think I may be harder on tires than most). Lower running costs wouldn’t hurt my feelings one bit.

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  • Urlik You missed the point. The Feds haven’t changed child labor laws so it is still illegal under Federal law. No state has changed their law so that it goes against a Federal child labor hazardous order like working in a slaughter house either.
  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.