Flash Mob: Ford Introduces F-150 Lightning Flash

Matthew Guy
by Matthew Guy

Yes, I had to check the calendar to learn if this is April Fool’s Day. It is not. Ford announced this morning a new trim for their all-electric pickup truck. It has an extended range (320-mile) battery, popular equipment, and a price tag right at $70,000. 


Why the Flash? Why not, we guess is a better question. Though if Ford is going down this road, they better be prepared to also add the Lightning Strikes and Lightning Rod trims to its roster. Essentially an XLT with a few more tech tricks, the Flash packs that 131 kWh extended-range battery, available Ford BlueCruise, and throws in the 15.5-inch touchscreen as standard equipment. The goal, apparently, is to place this gear at a slightly more approachable price point, though we’ll note that 70 grand is still a lotta cheddar.

Improvements across the range include the notable addition of a heat pump for the 2024 model year, which is a piece of kit that should improve driving range in cold conditions. The unit will help improve heat transfer into the cabin but also reduce power consumption, a pair of goals seemingly at odds with one another but achievable with this tool. At risk of oversimplification, a heat pump takes ambient air, compresses it, and then uses the condenser’s heat to warm up the air it just grabbed from outside. This is miles more efficient, especially in terms of usage in an EV, than a simple resistive heater. Anyone with a heat pump installed in their residence (raises hand) will know what we’re on about, though it is worth saying that the things tend to stop working when temps get really frigid.

Ford also took the opportunity to reiterate that, starting in Spring 2024, F-150 Lightning drivers will have access to more than 12,000 Tesla Superchargers. We all know this is a big deal and that the photo above, provided by Ford, would have been unobtanium not too long ago.

The range of 2024 F-150 Lightning trucks will throw open its order books early next year. As of this writing, Ford claims the standard-range Pro will cost $49,995, the standard-range XLT should be $57,495, followed by the extended-range Flash described above at $69,995. A Lariat ER is $77,495 while a Platinum ER is $89,995. Topping the list is a Platinum Black ER at $97,995.


[Images: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Undead Zed Undead Zed on Oct 04, 2023

    I'm not particularly interested in the truck, but do look forward to the puns that the marketing department may try to work into the adverts.

    "Visit your local dealership for a Flash drive today."

    • Lou_BC Lou_BC on Oct 05, 2023

      "Farley charged for Flashing"

      News at 11



  • Art_Vandelay Art_Vandelay on Oct 05, 2023

    You know, if I could actually find a base pro trim one the ability to supercharge would make it somewhat compelling. Of course you can't find those and the prices of the ones you can find make it not so compelling.

    • Art_Vandelay Art_Vandelay on Oct 05, 2023

      Yawn. Having the ability to pay and the desire are not the same. Now run along and get your salvage title Avalon running. Hopefully the fog lights are OK so you don't have to pull the motor.


  • Master Baiter I told my wife that rather than buying my 13YO son a car when he turns 16, we'd be better off just having him take Lyft everywhere he needs to go. She laughed off the idea, but between the cost of insurance and an extra vehicle, I'd wager that Lyft would be a cheaper option, and safer for the kid as well.
  • Master Baiter Toyota and Honda have sufficient brand equity and manufacturing expertise that they could switch to producing EVs if and when they determine it's necessary based on market realities. If you know how to build cars, then designing one around an EV drive train is trivial for a company the size of Toyota or Honda. By waiting it out, these companies can take advantage of supply chains being developed around batteries and electric motors, while avoiding short term losses like Ford is experiencing. Regarding hybrids, personally I don't do enough city driving to warrant the expense and complexity of a system essentially designed to recover braking energy.
  • Urlik You missed the point. The Feds haven’t changed child labor laws so it is still illegal under Federal law. No state has changed their law so that it goes against a Federal child labor hazardous order like working in a slaughter house either.
  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
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