Buick Enspire Concept: The Shape of Things to Come?

Steph Willems
by Steph Willems

Ready to get enspired[sic]?

Buick’s latest concept vehicle, appearing at this week’s Beijing Motor Show, carries on the time-honored tradition of saddling vaporware with awful names, but the vehicle itself is worthy of further consideration. Decked out in a Chinese consumer-friendly red paint job, the coupe-like four-door SUV might not be all that conceptual.

Yes, you’re right, this exact vehicle will not make it to production, nor does General Motors claim it will, but a model not too dissimilar to it could. Just not yet.

The all-electric Enspire and its just-barely-floating roof packs a 410 kW eMotion power source, GM says, allowing for 0-60 sprints of just 4 seconds duration. In normal terms, that’s roughly 550 horsepower, presumably allocated to both axles. Driving range totals 370 miles.

Can the Enspire actually perform this feat? We’d gladly accept visual proof. Regardless, it’s a concept, so there’s really no need to know. GM refers to the Enspire as “an exploration of Buick’s bold design ideas and innovative technologies for future mobility,” and, as far as electric crossovers go, it’s certainly not the most ungainly looking one we’ve seen.

The wide stance/lowered roofline/raised body look is something we’d best get used to, as sporty, crossover-style vehicles seem to be what our collective future holds. Sport, luxury, utility, and green sensibilities combine in these vehicles, covering many bases for an automaker.

Inside the Enspire, gauges and other indicators have been packed into an OLED display screen, while the driver peers through a windshield with the largest head-up display we’ve ever seen.

While there’s no mention of the Enspire concept morphing into a production vehicle, the styling cues and proportions could easily find their way into the future Buick lineup. There’s four GM electric vehicles planned by 2020, and a dedicated EV architecture appears in 2021. The new platform is expected to spawn 11 electric vehicles; some of them will undoubtedly carry the Buick badge.

[Image: General Motors]

Steph Willems
Steph Willems

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  • OzCop OzCop on Apr 26, 2018

    Why is it these manufacturers who used to have unique designs all appear to be copying Toyota's grill treatment? Ugly as sin in my opinion...

  • Robbie Robbie on Apr 27, 2018

    Grandpa and grandma will look so cool in this...

  • Urlik You missed the point. The Feds haven’t changed child labor laws so it is still illegal under Federal law. No state has changed their law so that it goes against a Federal child labor hazardous order like working in a slaughter house either.
  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
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