Tesla May License FSD to Other Automakers - Maybe

Chris Teague
by Chris Teague

Tesla recently slashed the price of its Full Self-Driving assistance feature, and it now appears the automaker is taking steps to expand its reach to other OEMs. CEO Elon Musk recently confirmed the move, saying Tesla was in talks with at least one “major automaker” about a licensing deal for the tech.


This isn’t the first time Musk has hinted at plans to license FSD, but nothing has come of the alleged discussions so far. If it moves forward, the deal could help other automakers compete against Ford, General Motors, and Mercedes-Benz, which offer well-established competitors to FSD.


Even if Tesla struck a deal with another OEM, it would be a few years before the tech could be integrated with another vehicle brand. The jury is also still out on FSD’s driver monitoring features and how well they prevent abuse of the feature after several crashes and traffic incidents in recent years.


Full Self-Driving recently dropped to $8,000 or $99 per month, but that’s still a significant upcharge on the automaker’s more affordable vehicles. The recently updated Model 3 lost tax credit eligibility in lower configurations, but the fresh Performance variant qualifies. The Model Y also saw a remarkable price cut to just $29,420 to start, and it qualifies for tax credits, making it a compelling buy against the exceedingly expensive competition.


Though its name implies a high level of automation, FSD still requires an attentive driver. Some owners have said they need a higher level of concentration with the system active to prevent errant lane changes and accidents. This all highlights the fact that we’re still very far away from anything even slightly resembling consumer-ready, fully autonomous vehicles, so don’t get your hopes up about ditching your driver’s license just yet.


[Image: Jose Gil via Shutterstock]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Spookiness Spookiness on Apr 24, 2024

    They'll keep chasing this dream/fantasy*, but maybe someday they'll realize their most valuable asset is their charging network.


    (*kind of like Mazda with rotary engines. just give up already.)

  • DesertNative DesertNative on Apr 24, 2024

    More 'Look at me! Look at me!' from Elon Musk. It's time to recognize that there's nothing to see here, folks and that this is just about pumping up the stock price. When there's a real product on the ground and available, then there will be something to which we can pay attention. Until then, ignore him.

  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
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