Porsche Announces Retro Racing-Inspired Wraps for the 911 Dakar

Chris Teague
by Chris Teague

The Porsche 911 Dakar is set to join the ranks of ultra-cool but ultra-expensive and difficult-to-find models in the automaker’s vast catalog, but that hasn’t stopped it from offering upgrades for the car. To celebrate the car’s rally roots, Porsche announced a series of retro wraps inspired by the brand’s run in the East African Safari Rally and the Paris-Dakar Rally in the 1970s and 80s.


The first-inspired wrap follows the design of the 1971 Porsche works team that conquered the desert and terrain of Kenya over 3,100 miles. The wrap features number 19, the number from the most successful car in the rally. Finishing fifth, a pair of Polish drivers drove the car, and the wrap to commemorate their success will set you back $5,260.


The East African Safari Rally wrap features the number 19. The race in 1974 covered three sections ranging from 900 to 1,255 miles each. Only 16 of the 99 cars that entered finished and the $5,260 wrap’s styling is taken from the 911 Carrera 2.7 RS driven by Swedish rally champion Björn Waldegard.


Waldegard returned in 1978 with a 911 SC Group 4 custom car, though he only finished fourth, breaking a wishbone, shock absorber, and driveshaft in the process. His car featured orange, blue, and grey graphics, similar to the Martini Racing liveries of the time. The wrap wears number 14 from another car that finished second in the rally and costs $7,510. 


These expensive wraps can be ordered from the factory or installed as an upgrade by a Porsche-certified dealer. Of course, you’re even less likely to see a wrapped 911 Dakar than the standard car, as Porsche will only build 2,500 of the $222,000 off-roader.

[Image: Porsche]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Aaron Aaron on Jan 10, 2023

    Honestly, I will admit the Dakar is the coolest new car I’ve seen in the past few months next to the Z06. However I believe the $222,000 price tag and ultra limited production is there to drain more dollars from wealthy lifetime Porsche owners.

  • Dukeisduke Dukeisduke on Jan 11, 2023

    I'm looking forward to the wrap that Porsche showed in the first promo pictures of the 911 Dakar. It says "Roughroads" on the doors and mimics the old Rothmans livery.

  • Lorenzo Soon, the rental car lots will be filled with Kia's as far as the eye can see!
  • Lorenzo You can't sell an old man's car to a young man, but you CAN sell a young man's car to an old man (pardon the sexism, it's not my quote).Solution: Young man styling, but old man amenities, hidden if necessary, like easier entry/exit (young men gradually turn into old men, and will appreciate them).
  • Wjtinfwb Hmmm. Given that most Ford designs are doing relatively well in the marketplace, if this was forced I'd bet it was over the S650 Mustang. It's not a bad looking car but some angles seem very derivative of other makes, never a good trait for a car as distinctive as Mustang. And if he had anything to do with the abysmal dashboard, that's reason enough. Mustang doesn't need the "Tokyo by Night" dash arrangement of a more boring car. Analog gauges, a screen big enough for GPS, not Netflix and some decent quality plastics is plenty. The current set-up would be enough to dissuade me from considering a new Mustang.
  • Lorenzo Aw, they don't need a designer - just put modern underpinnings on a 1955 Ford Fairlane. Stellantis could revive Chrysler and Dodge by putting modern mechanicals on a 1955 Imperial and 1955 Dodge Coronet.
  • Lorenzo For both models, and their larger Accord/Camry models, the crash test ratings are very close, but only for late year models. The pre-2010 Civic and Corolla both fold like a cheap suit in a crash. If you're looking for a safer 10 year old vehicle, buy a truck.
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