Mercedes Infuses the G-Wagen With Literal Diamonds
Here’s one for all you Romeos who conveniently forgot to get their Juliet something for Valentine’s Day. Mercedes-Benz is launching a new campaign featuring 300 examples of a G 550 studded with a quartet of 0.25-carat diamonds.
Yes, we fully expect spicier members of the B&B to break our comments section with new and inventive insults aimed at such a vehicle. Nevertheless, we will tell you Merc intentionally decided to release this rose gold SUV on February 14th, featuring a quarter carat diamond set into all four door locking pins. How this affects insurance premiums in tonier parts of town is yet unclear, since there are now thousands of dollars of diamonds in plain sight of any nefarious passerby. Perhaps people who buy these types of vehicles don’t need to sully themselves with such thoughts.
At the very least, if an owner finds themselves in an unexplainable jam at the gas station in which their platinum card doesn’t work, we suppose they can pry one of the diamonds out of the door locks and leave it as collateral.
Other, erm, unique addenda on this G 550 variant include the expected littering of special insignia on places like the passenger grab handle and illuminated door sill plates. Even the key has a silver badge design bearing the name of the special edition and a diamond emblem. There’s no mention of any powertrain changes, so don’t expect portal axles or a million horsepower engine to carry this thing to your Valentine. In case you’ve forgotten, a standard G 550 utilizes a 4.0L V8 engine making 416 horses and 450 lb-ft of torque.
Now you’ve clicked on this story, the internet will surely store infernal cookies somewhere and bombard you with ads for this thing from now until the end of the month as part of Merc’s advertising campaign surrounding this vehicle, which starts today. No pricing was mentioned but a carat of diamonds can cost upwards of $20,000 for high quality gems.
[Image: Mercedes-Benz]
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Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.
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I have some diamond tip screwdrivers. Don't use them very often.
I used to think that $20,000 Rolexes must be great watches, until I found that much of that was due to the precious stones glued onto them. That's when I decided that the watch to aspire to was the Patek Philippe.