2022 Hyundai Santa Cruz Reveals Itself

Jason R. Sakurai
by Jason R. Sakurai

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is.

Hyundai describes the Santa Cruz as groundbreaking, and that may be so. Tabbed a sport adventure vehicle, it’s meant for urban consumers who want to be outdoors. They just can’t bring themselves to live where Uber Eats and Doordash can’t deliver.

We’ve just cut through its entire reason for being. Maybe the trick grille with hidden lights that can only be seen when it’s lit is the Santa Cruz’s signature. It could also be the voluminous hood and wheel arches, the latter armor-like. We should be much more enamored than we are, but ‘designed in California’ isn’t that big a deal.

There’s a 2.5-liter, in-line four-banger with direct-injection, 190 horsepower, and 180 lb.-ft. of torque. It’s hooked to an eight-speed auto transmission, mostly for efficiency. Then there’s a turbocharged 2.5-liter engine, with 275+ HP, and 310+ lb-ft of torque. The turbo’s mated to an eight-speed automatic with paddle shifters, presumably to help with responsiveness. Both drivetrains are connected to HTRAC, Hyundai’s all-wheel-drive system. Until we have the opportunity to get a Santa Cruz out in nasty weather, it’s there to make you think you’ll be okay in snow or on ice. A Sport setting provides more torque to the rear wheels, though not enough to get the Cruzer in the next “Fast And The Furious” installment.

The Santa Cruz is, in a pickup truck sort of way, meant to do more than it should. Take towing for example. The normally-aspirated four-cylinder has a 3,500-pound rating, and the Turbo model? It gets a 5,000-pound rating.

How much praise can be heaped on the interior? Design teams focus on the number of cupholders, part of the selection process.

The center stack’s home to the infotainment screen, and an optional digital cluster. Makes you think you’re better informed.

Stubby’s what the Santa Cruz is. There’s early registration in late April for sales that start this summer. The line forms to the left.

[Images: Hyundai]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Jeff S Jeff S on Apr 18, 2021

    "I’m sure one can find a 70’s or 80’s era Luv, Yota, Ranger, or S10 somewhere…….. oh but they aren’t new and need repairs…." Lou_BC--True and I found a 2008 I4 regular cab Ranger on Craigslist last year after I gave my 2008 Isuzu I-370 to my nephew. Since I bought my Ranger there is less availability of smaller trucks and the prices have dramatically increased. A base 2011 Ranger with close to 100k miles in good condition can fetch 20k. My Ranger needed a paint job, rear bumper, and new tires and it has some frame rust on it although none of the rust has gone completely through. I have a total investment of just under 6k in my Ranger which now has about 105k miles. If I find a good body man who is not too expensive I might have the frame sandblasted and undercoated but that is if I decide to keep it for a long time and even then I would have to spend thousands of dollars but then I would have a truck that I would keep at least 10 years. It might be worth it since the engine and transmission have been well maintained and the interior is close to perfect.

  • Pig_Iron Pig_Iron on Apr 19, 2021

    Four doors - no thanks.

  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
  • Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.
  • Willie If both nations were actually free market economies I would be totally opposed. The US is closer to being one, but China does a lot to prop up the sectors they want to dominate allowing them to sell WAY below cost, functionally dumping their goods in our market to destroy competition. I have seen this in my area recently with shrimp farmed by Chinese comglomerates being sold super cheap to push local producers (who have to live at US prices and obey US laws) out of business.China also has VERY lax safety and environmental laws which reduce costs greatly. It isn't an equal playing field, they don't play fair.
  • Willie ~300,000 Camrys and ~200,000 Accords say there is still a market. My wife has a Camry and we have no desire for a payment on something that has worse fuel economy.
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