#RossPerot

Sacrificing much, GM spent billions and billions of 1980s dollars on technology and engineering entities at the behest of CEO Roger Smith, who wanted to transform The General into a company more resembling a conglomerate like GE. Half a decade later Smith was gone, and the remaining brass began to unwind the costly EDS and Hughes deals and return GM to its standard operating procedure. But behind the layers of finance and paperwork, Guidestar GPS was developed. And the first time the public got to see it was in 1994 in a very exciting debut.

As we learned in our last installment in this series, the lowering of the digital and governmental barrier between civilian and military GPS assets in 1996 was a boon to the consumer side of navigation, and (per our comments) land surveying as well. It was a timely turn of events for General Motors after the Orlando area TravTek experiment of 1992 proved either too costly to scale, or alternatively not valuable enough in the eyes of consumers. Before we get to GuideStar, we need to cover much context around why GM was so keen on high-tech things in the Nineties, and the massive amounts of money it spent in its pursuit.

Among the broader masses, H. Ross Perot is probably best known for his third-party runs for the U.S. presidency. However, to us, he’ll always be the man who gave General Motors’ CEO (1981-90) Roger Smith a piece of his mind and the old the stink eye. He died on Tuesday at the ripe age of 89.

Perot sold his company, Electronic Data Systems, to GM in 1984 for a cool $2.55 billion. The General was eager to have EDS as a subsidiary, hoping to use the company to help modernize its industrial organization and product line. It even wanted to keep Ross on board to move things along. Unfortunately, Perot turned out to be a vociferous, no-nonsense kind of guy and found himself at odds with Smith — and the rest of GM — rather quickly.

Capitalism has no loyalties.

Everybody is replaceable.

Products. Employees. Employers. Services. Alliances. Joint Ventures. Financiers. Even the executives of multinational firms along with their board of directors are only as good as whatever quarterly numbers can be cooked up by their ‘independent’ auditing firm.

Capitalism is the ultimate “Let’s go!”, “Do it!” and “Screw you!” of economic systems. You name the angle or need in capitalism, and chances are that there is a market substitute that can immediately fill the gap. Even government regulations can be routinely challenged by trade organizations, international courts, and the all too common political handshake.

All this reality happens… on paper.