#MediaStrategy

While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.

Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice — which is estimated to draw in around 9 million viewers when it returns for its 19th season.