Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • MKizzy Even if the bulk of Malibu sales were to fleets, they were still a valuable source of modern affordable used vehicles for their second and third owners. With the most affordable GM and Ford vehicles powered by 3cyl turbos, used examples are more likely to be problematic. With the Escape also being dead if reports are true, the question is what comparable GM or Ford vehicles will fleet customers gravitate to post-Malibu? Will rental car agencies have to rethink their vehicle size categories as they're stuck purchasing lookalike compact CUVs.
  • AZFelix Sedans will continue to be replaced by CUVs and SUVs. The now omnipresent and bloated two-box shape will be considered 'normal' for passenger vehicles for current and future generations. The utility of the extra cargo volume of a CUV when compared to a three-box design may at times be questionable but they have some advantage. The embracing of the ease of entry and egress in CUV/SUVs by the elderly will likely morph into a disdain for the design by more youthful generations of buyers. What teenager wants to be caught driving a 'grandma' car? I suspect that this impression will lead to resurgence of trim and (comparatively) low slung sports wagons and hatchbacks in the near future. I look forward to their return.
  • MKizzy Sedans in general may make a comeback but only as BEVs and only if customers prioritize driving range over cargo flexibility. I think the moribund 2 and 3 door coupe and hatchback body styles also have a chance for a revival, even if they're in some oddly raised form, driven by falling birth rates and Gen Z/Alpha rejection of the CUVs they were ferried in as kids. Until then, the best case scenario for the ICE sedan market is it stabilizing as a few healthy-selling models much as the minivan market had done. Else, sedans will follow station wagons to become a boutique product sold only by a few luxury nameplates to affluent empty nesters or high earning households seeking second vehicles.
  • MRF 95 T-Bird Platfor Ms, be they for EVs or ICEs being flexible enough for different types of vehicles it’s not difficult for manufacturers to build sedans, as well coupes, convertibles and wagons as part of their product line.
  • Tassos There isn’t enough ivory and wood in this generation. EVERYONE KNOW STATUS WAS DETERMINED BY HOW MUCH WOOD THE INTERIOR OF CADILLAC HAS.
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