Report: Tesla Set for Layoffs

Chris Teague
by Chris Teague

Things are getting a little bumpy at Tesla. The automaker’s first-quarter delivery numbers raised eyebrows, undercutting even the most critical expectations by a notable margin. Now, rumors are swirling about Tesla’s employee base, with some telling Electrek that the automaker plans to cut as much as 10 percent of its workforce in what would amount to thousands of layoffs.


Tesla had already riled workers with slow performance reviews, and many didn’t appreciate the automaker’s decision to raise prices earlier this year. It also appears to have nixed plans for an affordable entry-level EV in favor of a broad robotaxi initiative, which hasn’t sat well with many inside the company and out.


While Tesla hasn’t been shy about layoffs in the past, they were generally due to overhiring and shedding workers who were not up to the cut. This round comes at a turbulent time for the automaker, which could indicate a disease at the top levels of the company, with slow sales and other factors.


The situation isn’t much better with Tesla’s existing vehicles. People are reporting significant problems with brand-new deliveries, such as pedals falling off the Cybertruck (this could become a bigger story over time), and the company recently had a massive number of excess vehicles in its inventory.


Of course, EV growing pains aren’t unique to Tesla. The whole industry is grappling with sliding demand and high prices, as many have backtracked to develop new hybrids and plug-in hybrids to fill the gap. That said, Tesla doesn’t have that option, making things uniquely precarious for the once rapidly-growing American automaker.

[Image: Tesla]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • 3SpeedAutomatic 3SpeedAutomatic on Apr 15, 2024

    Curious, what gives Elon most of his wealth?? Is it:

    • Tesla
    • the space company,
    • "X" (formerly known as Twitter),
    • the boring company,
    • money left over from PayPal
    • something else


    I suspect it's Tesla. Yet, Elon has not been minding the EV company as much as he needs to. EV's are moving from "early adapter" stage to "commodity" status. All of Detroit, the Nippon brands (sans Toyota), and the Koreans are jumping on the bandwagon in earnest. Lordstown is out, Rivian is struggling, Mustang Mach E's are sitting on dealer lots, not sure about Lucid Air (not to be confused with the Cadillac Lyriq), and the rest are holding their breath. Is this Malaise 2.0 due to expiring tax credits, nebulous mileage quotes, the hassle of charging, and/or media publicity concerning burning cars??

    Just wait till BYD hits town. Ouch!!!!! 🚗🚗🚗




    • See 1 previous
    • Bd2 Bd2 on Apr 15, 2024

      Toyota is jumping into BEVs in a pretty big way as well (albeit a little slower than others), currently building a new BEV and battery plants in NA.

  • Jpolicke Jpolicke on Apr 15, 2024

    I wonder where the layoffs are coming from. Can’t be from QC, nobody works there.

  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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