2023 Audi TT Given Sendoff Limited Edition Model

Matt Posky
by Matt Posky

Audi is discontinuing the TT this year and will be offering a Final Edition built in limited quantities. Based on the Roadster, the model is focused on giving a visual nod to the original that debuted in 1998 so you’ll have something to talk about with friends. But the first thing they’re going to bring up is why the cloth top is gray rather than the original black.


The answer is that Audi wanted to differentiate the model from everything else that wore the TT badge. But it clashes with the convertible's singular color scheme of Goodwood Green with a Palomino Brown leather interior.

While both are exclusive colors for the TT Roadster Final Edition, they’re also throwbacks to some of the hues available on the first generation. Audi offered a slew of colors back then, including eight individual greens. However, Goodwood Green is probably the best compromise if you’re limited to using just one and it pairs extremely well with the brown being used on the interior.


The 20-inch wheels are also a throwback, even though they don’t denote any specific time period. Instead, they’re emblematic of some of the Y-spoke designs that were typically available for those willing to spend a bit more dough on their TT. We’ve also seen plenty of Audi vehicles weaning aftermarket BBS wheels and these look like they could have come straight from the catalog.

The interior is done up extra fancy as part of the S line, which means It comes with Bluetooth connectivity, built-in seat belt microphones (creepy) for voice command, the brand’s Virtual Cockpit display, and some additional infotainment upgrades. It also comes with some carbon accenting and the extended leather package that adds more animal skin to the door armrests, center console, airbag cap, and around the instrument cluster.


Most of that will be in the same Palomino Brown as the seats. But many of the black leather bits that aren’t will be given some brown stitching (e.g. steering wheel, gear selector boot, and floor mats) to provide a more cohesive interior look in addition to serving as a reference to the “baseball stitching” available on the original TT.

Exterior tweaks can also be attributed to the S line and help explain why the roof is gray. Audi originally offered it on the 2019 TT Roadster 20th Anniversary Edition. Perhaps the company had some spare material lying around the factory or wanted to use something from the past that would make the Final Edition extra rare.


While some won’t like how it plays off the brown upholstery, it does mesh well with some of the aggressive exterior embellishments. A platinum gray matte exterior bumper trim and side trim elements have been included as part of the S line. However, Audi stripped the car of any relevant badging “for increased exclusivity.”

Considering how Audi is marketing the TT Roadster Final Edition and limiting its production, with just 50 units being allocated to the United States, our guess is that the brand sees this as more of a collectible model. That’s also reflected by the price. Despite being a sporty car offering all-wheel drive, the TT is outperformed by loads of vehicles in (and even below) its price range.


The Final Edition doesn’t do anything to remedy this and even makes things a little worse by way of its $67,800 MSRP plus an additional $1,095 destination charge.


That's pretty steep considering the the standard 2.0-liter four-cylinder turbocharged engine offering 228 horsepower and 258 lb-ft of torque has gone totally untouched. There have also been no changes announced for the 7-speed S tronic dual-clutch transmission and standard quattro all-wheel drive.

But you’re buying a more-analog experience that’s tragically absent from a lot of today’s sports cars. It doesn’t even come with a centrally mounted touchscreen, which is probably a factory delete I’d pay extra for on most modern automobiles. While it’s been years since I’ve climbed inside of a TT, the cockpit hasn’t changed much and there’s something classy about it. Infotainment features and navigational tools are hidden inside the core instrument cluster, leaving the rest of the cabin clean and unmarred by the gaudy digitization automakers are trying their hardest to popularize.


It’s certainly not for everyone. But you’ll immediately know whether or not the Final Edition or any TT is something you want to see in your garage as it really is the last of its kind for Audi and probably Volkswagen Group as a whole.

[Images: Audi]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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