Mini Draws Line, Won't Build Any New Models - For a While, Anyway

Steph Willems
by Steph Willems

Forget all about a Mini sedan, roadster, or even an extra-small two-seat hatchback. The British automaker isn’t having any of it.

Despite earlier reports to the contrary, Mini has no immediate plans to diversify its current lineup, preferring to wait until the next-generation Mini rolls along before going nuts (if indeed it ever does). In the meantime, are you interested in a crossover or near-crossover?

The automaker confirmed to Top Gear that the existing two-and four-door Cooper, Convertible, Clubman and Countryman will remain the only animals in the Mini stable until early next decade. That’s when a fourth-generation Cooper should appear, possibly with new siblings.

By turning off the lights in the product development room, Mini has shattered hopes of anyone getting their hands on a production Superleggera Roadster. That would-be model bowed in 2014 as a svelte electric concept vehicle. Also off the table is a two-seat micro Mini, first envisioned as the 2011 Rocketman concept.

But hey, who’s interested in a John Cooper Works Countryman?

Mini made headlines last year after its vice-president of product development, Ralph Mahler, suggested a small sedan would make good business sense in high-volume markets. That immediately drew cries of disgust from Peter Schwarzenbauer, the BMW Group board member in charge of the brand. While he said he couldn’t rule it out, Schwarzenbauer said the thought of a sedan residing among Mini’s ranks caused him to fear for the brand’s identity.

According to a company source who spoke with Top Gear, the economics weren’t working in favor of either the Rocketman or Superleggera. Even if fitted with a conventional powerplant, the sports car market remains too niche for Mini to bother with. As well, a two-seater mini Mini wouldn’t actually be that much smaller than the existing Cooper.

The other end of the market — the large, spacious, all-wheel-drive end — doesn’t have the same profit margin issues as the small side, though few would argue the Countryman is a key part of the brand’s heritage.

[Image: Mini USA]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on May 16, 2017

    Its time to go even further back to the future with a new line based on the styling of the beloved Morris Minor - we need a new Traveller with real wood trim.

  • Slap Slap on May 16, 2017

    Daughter wanted a MINI - she wanted one before she could even drive. But out of college for a couple of years, she realized she couldn't afford to get a car with questionable reliability. So she got a MX-5, and MINI lost a potential sale.

  • Billyboy The Big Three, or what used to be the Big Three, have been building sedans in the FWD unibody mold since the 80’s to compete with the Japanese - and failing. The Taurus was the only decent attempt, and even that fizzled out after a few years. Back to GM, There’s no reason to choose a Malibu over a Camry or Accord for normal buyers. The story was the same when it was the Citation, Celebrity, Lumina, and Impala, as it was the same with Ford and Chrysler. GM knows this, as does Ford, and doesn’t care - and rightfully so. Better to cede this time-worn commodity segment to others and focus to where the market has shifted.
  • CanadaCraig You are not wrong. Or a dummy for that matter. I also think it's foolish of GM to kill off the Malibu. That said... I think there needs to be full-sized plain jane sedans for sale. And there are none. And haven't been for a long time. A basic BIG car. With room for six. Bench seat and all. Nothing fancy. And a low price to go along with it. I would buy one.
  • OCcarguy Back in the 1980s the Mitsubishi Cordia was one of my favorite cars. I would love to see them make cars we could get excited about again.
  • Chris I dislike SUVs. I think they are clunky looking and not much in the handling department. I'll take an Audi A4 or BMw three series or even a VW Jetta over any SUV. It I need more interior room for a shot time, I'll rent something bigger.
  • Amwhalbi I have a sedan and an SUV, and for pure driving and riding enjoyment, I'll pick my sedan every time. But yes, SUV's are generally more practical for all around usage, particularly if you have only one vehicle. So I think the perfect answer is the sedan hatchback (a la the last Buick Regal) which can still yield the drive and ride or a sedan, yet provide a greater modicum of practical, accessible cargo capacity. Most of the sedans made could (with minor styling changes) easily become 4 door hatchbacks. Oh, yeah, I forgot - Americans don't like hatchbacks, even if they do in Europe...
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