Toyota Teases Yet Another Crossover

Matthew Guy
by Matthew Guy

It seems Toyota is bent on covering every single niche in the crossover segment, currently slinging vehicles ranging from the pert Corolla Cross to the jumbo Grand Highlander. Now, another bundle of joy is on the way – but they’re not telling us its name.

As with most teasers, we are deemed worthy of but the slightest glimpse of taillight and a couple of badges. This is akin to other, more human levels of infuriating tease but VS lawyers are not permitting us to elaborate on such activity here. The shot does provide us with a clue about this rig’s name thanks to the plastichrome letter ‘C’ stuck above the license plate cutout. Given the general size and shape of that area and the badge’s positioning, it is reasonable to say the model name has five letters; Camry or Crown, perhaps? It’d be funky – though highly unlikely – if they resurrected the Cresta or Carina names from other markets, but if they apply the Celica name to an SUV there will be riots. Just sayin’.


The Crown is an intriguing thought, one with which several other outlets are running. Some sort of Crown Cross or Crown SUV would certainly thrust that nameplate in front of a whole array of new customers, folks who would likely never consider the new Crown sedan as their next vehicle. To be sure, the company did heave out a PR photo last year showing four vehicles that could possibly bear the Crown name; amongst them was a large SUV. This may very well be that machine – and it could be the same one whose Prius-like headlamps were teased last week.


Officially, the bumf for this photo promises the vehicle will have all-wheel drive and describes the thing as a “hybrid electric mid-size SUV”. Top-spec Crown models in this country are powered by an electrified setup that mates a turbocharged 2.4-liter four-banger engine with a rear-axle electric motor to produce a combined 340 horsepower. Other tunes belt out just 236 horses and use a CVT instead of a conventional automatic. Given the Crown’s elevated ride height, it’s not out of the question for Toyota to drape some sort of slinky crossover-ish body atop that car’s bones and squeeze more profit from the platform. And if we were rude, we'd totally point out the lack of alignment between the hatch and body on this pre-production vehicle being teased today.


Whatever it is, we shouldn’t have long to wait. Toyota will probably have a couple of reveals at the Tokyo Motor Show which kicks off in just a couple of days.


[Images: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 25, 2023

    I only look forward to the Toyota Stout, if it ever gets a release.

    • Analoggrotto Analoggrotto on Oct 27, 2023

      Next Generation Telluride will spawn an ATP variant with an pickup bed.




  • Ajla Ajla on Oct 25, 2023

    Not sure how it will translate to a CUV but I'm a fan of the Crown lifted sedan. The biggest downsides are the weird exterior and Toyota branding.

  • Tassos You can answer your own question for yourself, Tim, if you ask instead"Have Japanese (or Korean) Automakers Eaten Everyone's Lunch"?I am sure you can answer it without my help.
  • Tassos WHile this IS a legitimate used car, unlike the vast majority of Tim's obsolete 30 and 40 year old pieces of junk, the price is ABSOLUTELY RIDICULOUS. It is not even a Hellcat. WHat are you paying for? The low miles? I wish it had DOUBLE the miles, which would guarantee it was regularly driven AND well maintained these 10 years, and they were easy highway miles, not damaging stop-go city miles!!!
  • Tassos Silly and RIdiculous.The REAL Tassos.
  • Lostboy If you can stay home when it's bad out in winter, then maybe your 3 season tire WILL be an "ALL-SEASON" tire as your just not going to get winters and make do? I guess tire rotations and alignments just because a whole lot more important!
  • Mike My wife has a ‘20 Mazda3 w/the Premium Package; before that she had a ‘15 Mazda3 i GT; before THAT she had an ‘06 Mazda Tribute S V6, ie: Ford Escape with a Mazda-tuned suspension. (I’ve also had two Miata NAs, a ‘94 & a ‘97M, but that’s another story.) We’ve gotten excellent service out of them all. Her 2020, like the others before it, is our road trip car - gets 38mpg highway, it’s been from NC to Florida, Texas, Newfoundland, & many places in between. Comfortable, sporty, well-appointed, spacious, & reliable. Sure, we’d look at a Mazda hybrid, but not anytime soon.😎
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