Toyota Previews Builds for SEMA 2023

Matthew Guy
by Matthew Guy

The announcements from auto manufacturers about what they’ve in the pipeline for this year’s SEMA Show in Las Vegas continue apace, with Toyota promising a quartet of builds – plus a few packages that consumers will be able to actually buy.


Shown above is a rendering of the Tacoma X-Runner Concept. Those of you with decent memories will recall the brand had a variant of this sort for a few years in the past, one which featured a lowered suspension, manual gearbox, rear-wheel drive, and a limited-slip diff. This time around, reports tell us there will be a 3.4-liter twin-turbo under the hood, taken from a Tundra and making the better part of 400 horses, along with what certainly looks like a reprise of the low-n-wide theme but applied to a next-gen Tacoma. The concept is a collab between Toyota’s Calty Design Center and its Tech Center in Michigan, suggesting this won’t be a half-baked concept with engine parts made out of cardboard.


Also on tap are an FJ Bruiser, a ‘Blue Beetle’ Tacoma, and a Retro Cruiser. We’ll have to wait until the press conference on October 31 to learn about the appearance of those machines, though we have a good image in our mind’s eye about that FJ. Whether any portion of these concepts reaches even a sniff of actual production is up for some debate. 


What will make it into catalogs, however, is a TRD Performance package for the Tundra, bringing a measure of that arm’s design to a truck that already has a choice of faces depending on trim. The roster currently includes a TRD Sport option which adds styling addenda inside and out; scuttlebutt on the sewers that are fan forums are suggesting this package will include a remap of the ECU for more power, requiring the use of premium fuel.


Look for the Toyota showcase inside the Las Vegas Convention Center to also include displays of a GR Cup Series GR86 racer, 45th-anniversary GR Supra, Trueno Special Edition GR86, plus various and sundry show builds laden with official Associated Accessory Products (AAP) in an effort to showcase offerings at that part of the company.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Lou_BC Lou_BC on Oct 30, 2023

    Toyota doesn't make a regular cab truck anymore.

  • JMII JMII on Oct 30, 2023

    I wish the sport truck scene would come back. I'm sick of all these lifted bro-dozers, off roader editions and overlanders. And yes back in the day I owned a Ranger Splash stepside complete with yellow and orange graphics 😎

    • See 2 previous
    • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 31, 2023

      Image sells. Like Land Rover with alleged reliability issues, but still see them around.


  • Master Baiter If you rear-end someone, it's your fault, period. If motorcycles need more time to stop, then riders need to increase their following distance.
  • Master Baiter Until recently, virtually every cell phone and computer was made in China and no one seemed to care. The majority are still built there. I'm not a fan of tariffs as it just gives domestic makers a price umbrella to sell their garbage products to U.S. consumers at higher prices.
  • Teleedle It would seem that if the Chinese made cars and trucks are ready to compete on the world market that they should be able to compete without the need for government help through subsidies. That's never going to happen with the mindset of their leadership. The rate at which they've transferred the ability to copy to the rate of their abilities to innovate isn't really astounding, but it is truly indicative of their inherent abilities to see through problems and overcome without a lot of fuss. They just have a different way that seems to continually baffle the Western mind. It only goes back a few thousand years. The rest of the world just has to catch up... Without tariffs, three Seagulls could be bought for the price of one loaded Toyota Corolla. I would settle for a nice small pickup truck that can get 30-35 mpg, if the Chinese want to build something with real durability and value. I'm sure they can do that for about $10-12k US, too, dumping them all the way to the bank. Neither Trump or Biden or Bugbrain want that, though. Restrictive 'targeted' tariff ideas indicate that they all want protectionism and the Chicken Tax to continue. The price of living in freedum in the non compete world... and the hallmark of one upmanship by the political class towards more and more expensive transportation related needs. All costs are ALWAYS passed onto the end consumer. Tariffs are the burden of the extra cost. Tariffs are punitive, remember... as intended. The political class is still living off the backs of their constituents throughout the world... same as it ever was.
  • Theflyersfan One day, some of these sellers will come to the realization that cars are not houses and putting expensive upgrades into one doesn't equal a higher selling price down the road. $29,000? The only Challenger that has a chance of value down the road, and only with low miles, is the Hellcat.
  • SaulTigh The Cyclone engine was really powerful, but with a fatal flaw. Ask me how I know.
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