Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • Tassos Good job, Senile, Corrupt Idiot-in-Chief.And when Inflation doubles again under your failed watch, LIE again that it was .. 9% when you took office, while THE REAL inflation then was less than 2%!Disgusting imbecile....
  • Wjtinfwb Glad to see Toyota hanging in there with sedans. It's a bit clunky looking but no worse than a new BMW 7-series at 1/3 the price. More power would be nice but Toyota is married to the Hybrid/4-cylinder configuration. As this package gets refined I expect it will be come the norm.
  • Wolfwagen The last couple of foreign vehicle manufacturers that tried breaking into the U.S. Mainstream Vehicle Market had a very hard time and 1. Couldn't get past the EPA regulation side (Mahindra) or 2. had a substandard product (Vinfast).
  • Midori Mayari I live in a South American country where that is already the case; Chinese brands essentially own the EV market here, and other companies seem unable to crack it even when they offer deep enough discounts that their offerings become cheaper than the Chinese ones (as Renault found when it discounted its cheapest EV to be about 15% cheaper than the BYD Seagull/Dolphin Mini and it still sold almost nothing).What's more, the arrival of the Chinese EVs seem to have turbocharged the EV transition; we went from less than 1% monthly EV market share to about 5% in the span of a year, and it's still growing. And if — as predicted — Chinese EV makers lower their production costs to be lower than those of regular ICE cars in the next few years, they could undercut equivalent ICE car prices with EVs and take most of the car market by storm. After all, a pretty sizeable number of car owners here have a garage where they could charge, and with local fuel and electricity prices charging at home reduces fuel costs by over 80% compared with an ICE car.
  • FreedMike So...Tesla does no marketing except to justify Elon Musk's pay. Mmmmmkay...
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