Report: Tesla Set for Layoffs

Chris Teague
by Chris Teague

Things are getting a little bumpy at Tesla. The automaker’s first-quarter delivery numbers raised eyebrows, undercutting even the most critical expectations by a notable margin. Now, rumors are swirling about Tesla’s employee base, with some telling Electrek that the automaker plans to cut as much as 10 percent of its workforce in what would amount to thousands of layoffs.


Tesla had already riled workers with slow performance reviews, and many didn’t appreciate the automaker’s decision to raise prices earlier this year. It also appears to have nixed plans for an affordable entry-level EV in favor of a broad robotaxi initiative, which hasn’t sat well with many inside the company and out.


While Tesla hasn’t been shy about layoffs in the past, they were generally due to overhiring and shedding workers who were not up to the cut. This round comes at a turbulent time for the automaker, which could indicate a disease at the top levels of the company, with slow sales and other factors.


The situation isn’t much better with Tesla’s existing vehicles. People are reporting significant problems with brand-new deliveries, such as pedals falling off the Cybertruck (this could become a bigger story over time), and the company recently had a massive number of excess vehicles in its inventory.


Of course, EV growing pains aren’t unique to Tesla. The whole industry is grappling with sliding demand and high prices, as many have backtracked to develop new hybrids and plug-in hybrids to fill the gap. That said, Tesla doesn’t have that option, making things uniquely precarious for the once rapidly-growing American automaker.

[Image: Tesla]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • 3SpeedAutomatic 3SpeedAutomatic on Apr 15, 2024

    Curious, what gives Elon most of his wealth?? Is it:

    • Tesla
    • the space company,
    • "X" (formerly known as Twitter),
    • the boring company,
    • money left over from PayPal
    • something else


    I suspect it's Tesla. Yet, Elon has not been minding the EV company as much as he needs to. EV's are moving from "early adapter" stage to "commodity" status. All of Detroit, the Nippon brands (sans Toyota), and the Koreans are jumping on the bandwagon in earnest. Lordstown is out, Rivian is struggling, Mustang Mach E's are sitting on dealer lots, not sure about Lucid Air (not to be confused with the Cadillac Lyriq), and the rest are holding their breath. Is this Malaise 2.0 due to expiring tax credits, nebulous mileage quotes, the hassle of charging, and/or media publicity concerning burning cars??

    Just wait till BYD hits town. Ouch!!!!! 🚗🚗🚗




    • See 1 previous
    • Bd2 Bd2 on Apr 15, 2024

      Toyota is jumping into BEVs in a pretty big way as well (albeit a little slower than others), currently building a new BEV and battery plants in NA.

  • Jpolicke Jpolicke on Apr 15, 2024

    I wonder where the layoffs are coming from. Can’t be from QC, nobody works there.

  • MaintenanceCosts Yes, and our response is making it worse.In the rest of the world, all legacy brands are soon going to be what Volvo is today: a friendly Western name on products built more cheaply in China or in companies that are competing with China from the bottom on the cost side (Vietnam, India, etc.) This is already more or less the case in the Chinese market, will soon be the case in other Asian markets, and is eventually coming to the EU market.We are going to try to resist in the US market with politicians' crack - that is, tariffs. Economists don't really disagree on tariffs anymore. Their effect is to depress overall economic activity while sharply raising consumer prices in the tariff-imposing jurisdiction.The effect will be that we will mostly drive U.S.-built cars, but they will be inferior to those built in the rest of the world and will cost 3x-4x as much. Are you ready for your BMW X5 to be three versions old and cost $200k? Because on the current path that is what's coming. It may be overpriced crap that can't be sold in any other world market, but, hey, it was built in South Carolina.The right way to resist would be to try to form our own alliances with the low-cost producers, in which we open our markets to them while requiring adherence to basic labor and environmental standards. But Uncle Joe isn't quite ready to sign that kind of trade agreement, while the orange guy just wants to tell those countries to GFY and hitch up with China if they want a friend.
  • CEastwood Thy won't get recruits who want to become police officers . They'll get nuts who want to become The Green Hornet .
  • 1995 SC I stand by my assessment that Toyota put a bunch of "seasoned citizens" that cared not one iota about cars, asked them what they wanted and built it. This was the result. This thing makes a Honda Crosstour or whatever it was look like a Jag E type by comparison.
  • 1995 SC I feel like the people that were all in on EVs no longer are because they don't like Elon and that trump's (pun intended) any environmental concerns they had (or wanted to appear to have)
  • NJRide My mom had the 2005 Ford 500. The sitting higher appealed to her coming out of SUVs and vans (this was sort of during a flattening of the move to non-traditional cars) It was packaged well, more room than 90s Taurus/GM H-Bodies for sure. I do remember the CVT was a little buzzy. I wonder if these would have done better if gas hadn't spiked these and the Chrysler 300 seemed to want to revive US full-size sedans. Wonder what percent of these are still on the road.
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