2023 NY Auto Show: 2024 Subaru Crosstrek Wilderness Unveiled

Matthew Guy
by Matthew Guy

When the Subaru crew showed off the original Crosstrek, it was a lifted and ruggedized version of the Impreza. Now, they’re introducing a Wilderness trim of that vehicle, a – you guessed it – lifted and ruggedized version of the Crosstrek.


This means they’ve Crosstrek’d the Crosstrek.


Brands are generally quick to mine any shred of good juju gathered by a new trim or sub-brand (witness Denali as the prime example), which is exactly the route Subaru is taking with their Wilderness trim. First appearing a couple of model years ago on the Outback, it has since spread to other models and finally showed up on the Crosstrek.

Touted as the most rugged (there’s that word again!) and trail-capable variant of the Crosstrek, this iteration packs 9.3 inches of ground clearance which is more than a half-inch greater than other Crosstrek models. Longer coil springs and shock absorbers provide the added ground clearance, while yawning travel strokes in all shock absorbers should help keep the Yokohama Geolandar all-terrain tires in contact with rough surfaces. Better dampening compression is said to smooth things out in terms of ride quality as well.


The approach angle is increased from 18 degrees in other trims to 20 degrees the angle of departure is up by a similar amount to 33.0 degrees, and breakover angle climbs from 19.7 to 21.1 degrees. Programmers have also fettled the all-wheel drive system, giving it X-Mode capabilities and hill descent control.

Outside, the Crosstrek Wilderness incorporates the visual addenda of its brothers, including larger cladding on the wheel arches and a smattering of yellow/gold accents. Geyser Blue, shown here, is a Wilderness special, as are those hex-design LED fog lights and matte hood decal. Knowing its customer base, this car is capable of bearing 700 pounds of static load on its ladder-type roof rack, making it a potential perch for certain rooftop tents. The cabin wears water-resistant upholstery, a rear cargo tray for yer muddy boots, and a bit of extra lighting for nighttime activities.


The 2024 Crosstrek Wilderness will begin arriving in Subaru retailers later this year. Look for a price tag of $33,290 including destination.


[Images © 2023 Chris Tonn/TTAC]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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6 of 23 comments
  • ToolGuy ToolGuy on Apr 05, 2023

    Nice photography by Chris Tonn (in relatively challenging conditions).

  • Kcflyer Kcflyer on Apr 05, 2023

    Can't decide if it's a poor substitute for a Jeep or a poor substitute for a Corolla. Mostly it's just a heavier, more thirsty Impreza for more money. Pass

    • See 3 previous
    • MrIcky MrIcky on Apr 07, 2023

      @mej these lifted crosstreks can't handle most level 2 trails. I know you WANT to believe subarus are real offroaders, but they aren't. They are better than most cuv's though and they are great snow cars.




  • Yuda Yeah with all the friggin problems these things have, last thing we need is more of these things messing up and clogging the roads
  • Wjtinfwb Nice car and looks well cared for. The accessories are mostly for vanity, their value is in the eye of the buyer. I see zero value in them but I like bone stock if buying used. The problem this seller has is his spec is not at all unique; not a manual, no Shaker hood, attractive, but conservative color. Today, AutoTrader has 130 used 2015-2018 Challenger Hemi's with automatics available. The average price is abut 27,200 and mileage is slightly lower than this example at about 40k miles. Almost all are at dealers where a decent negotiator should be able to knock $1500-2500 off the ask. This is a 25k car, the buyer may not believe it but stats would say otherwise.
  • FreedMike I don't need to know anything about this model per se, but I'd be very interested in knowing if Mazda is going to be using the tech from the PHEV CX-90/70 model - which is darned nice, by the way - on other Mazdas.
  • Turbo Is Black Magic Honestly at this point Elon is more of a liability than an asset. How much does the board have to pay to just get rid of him?
  • FreedMike The article touches on this fact, but the number of public EV chargers grew by over 18,000 between 2021 and 2023. https://afdc.energy.gov/fuels/electricity-infrastructure-trendsSo clearly the expansion is happening without the use of the funds in question. Not necessarily a bad thing, if you're into not using taxpayer money. Still, I'd be interested in knowing why the public money isn't being used. Are the regs overly complex or restrictive, or something like that? But in any case, EV charging IS expanding at a pretty solid rate. And as far as "...we’ve seen plenty of Republican-backed legislation targeting EV-related spending over the last couple of years" is concerned...well, yeah, there's a reason why Republicans don't like EV charging. The petroleum industry is one of the GOP's prime donors, and every charger built or EV sold represents a direct ding to their bottom line. Republicans, of course, like to put this in terms of "EVs are a woke mind virus," or some such nonsense, but the fact is that the people paying their bills don't want competition.
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