Nissan Bringing One-Off Vehicles to SEMA

Matthew Guy
by Matthew Guy

This year’s SEMA Show in Las Vegas is coming up fast, so you know there will be a rush of breathless PR about the rigs being hauled to the desert by manufacturers for this soirée. Nissan is getting into the game with a couple of concepts – one of which is inspired by cars used in a spec-racing series north of the border.


But we’ll start with the Project Rugged Rogue, a machine that said ‘yes’ to an entire catalog of accessories and add-ons including a 3-inch suspension lift and Yokohama Geolandar mud-terrain tires. The roof rack and front bumper guard are described as prototypes, meaning they could be closer to something resembling an eventual item in the parts department than the custom fender flares and rear spoiler. Our own Chris Teague wisely pondered the suitability of a CVT for real off-road duty, while this author will muse that a dual-exit center exhaust rudely scuppers the chance of towing anything. Still, if this is a prelude to some sort of Rogue Rock Creek trim, we’re sure they’ll sell an adequate number worth mentioning.

Oddly titled the Sentra DET Concept (translating to “dual-overhead cam, electronic fuel injection, turbo”), the compact sedan gets an injection of speed inspired by the Sentra Cup spec-racing series in Canada. A turbocharged 2.0-liter engine is under the hood, mated to a six-speed manual and breathing through a prototype stainless-steel Nismo exhaust. Its coilover suspension featuring twin-tube shocks is described as a prototype, not custom. Whilst we feel the more recent SE-R or SE-R Spec V moniker would have been appropriate, the company points out DET once appeared on historic rigs like the 180SX and Pulsar GTI-R.

Also showing up at the Nissan stand at SEMA this year will be the Frontier off-road race truck once piloted by Chris Forsberg, developed by Forsberg Racing and blasted through rigors found in the NORRA 500 marathon. If you’re keeping track at home, Chris Forsberg and Yokohama teammate, Leticia Bufoni, entered this year’s race in the stock production class and took home the first-place win in the category.


This year’s SEMA Show will be held from October 31 – November 3 at the Las Vegas Convention Center.


[Images: Nissan]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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 4 comments
  • Redapple2 Redapple2 on Oct 27, 2023

    Rogue and Pathfinder are very good looking CUVs. Sexy, flowing as opposed to HK > good looking but jarring, jagged, odd?

  • AZFelix AZFelix on Oct 27, 2023

    For a company that builds so many "off" vehicles, why bring just this one?

    • See 1 previous
    • AZFelix AZFelix on Oct 29, 2023

      "It was lobbed gently toward him and he did everything in his power to duck and make sure it didn't even brush his shoulder." 

      -author unknown


  • Mike Beranek While the product may appear to be "better", only time will tell. The American automotive environment can chew a car up and spit it out. Will these Chinese EVs survive like a quarter-century old Cavalier, or will they turn out like VinFast's "cars"?
  • Mike Beranek This police vehicle will be perfect for when the State of Florida starts tracking every pregnancy.
  • Dave M. The Highlander hybrid, a larger, heavier vehicle, gets better mpgs. Why? Also, missed opportunity - if Toyota had made this a hatchback, they could have scooped up the "want a Tesla S but not ready for a full EV" crowd, however small or large they may be....
  • TheMrFreeze Difficult call...the more the mainstream automakers discontinue their more affordable models and only sell crazy overpriced EVs and trucks, the more appealing the idea of letting in cheap imported cars becomes with the buying public. If the government is going to impose tariffs on Chinese vehicles, at the same time they need to be getting with the Big 3 and telling them to fill the void with affordable models and not use the tariff as an excuse to simply raise prices. Otherwise, public pressure could see the tariffs withdrawn.I seem to recall the last administration put a 25% tariff on Chinese steel, at which point the US manufacturers immediately used the opportunity to raise their prices 25%...that needs to not happen.
  • Daniel J The real problem I see is it's about 8K too much. I'd prefer a lower trim but they don't offer enough HP for my tastes.
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